Sales & Marketing Manager – Maternity Leave Cover

Acting Sales \& Marketing Manager – Maternity Leave Cover

The Landmark Hotel, Carrick-on-Shannon, Co. Leitrim
Fixed-Term Contract \| 10–12 Months \| Full-Time

About the Role

The Landmark Hotel is seeking an experienced, creative and commercially focused Acting Sales \& Marketing Manager to join our team on a fixed-term maternity cover contract for approximately 10–12 months.

This is a varied, hands-on role with responsibility for driving hotel revenue, developing new business, managing key client relationships and delivering the hotel’s marketing activity across accommodation, conferences, weddings, events, food \& beverage and entertainment.

The successful candidate will work closely with the General Manager, Sales \& Events team and wider hotel management team to maintain momentum across existing sales and marketing activity while identifying new opportunities to grow business and strengthen The Landmark Hotel brand.

For the right candidate, there may also be an opportunity to continue with The Landmark Hotel in a permanent position within our Sales Office following completion of the maternity cover contract, subject to business needs and performance.

Key Responsibilities

Sales \& Business Development

• Develop and implement sales activity to drive revenue across all areas of the hotel.
• Proactively identify and pursue new corporate, conference, group, leisure and event business.
• Manage incoming sales enquiries, prepare proposals and follow up opportunities through to conversion.
• Maintain and develop relationships with existing corporate clients, event organisers, tour operators and local businesses.
• Conduct client meetings, show-arounds and site inspections.
• Manage key accounts and identify opportunities to increase repeat and contracted business.
• Work closely with the Events and Operations teams to ensure a smooth handover of confirmed business.
• Monitor sales performance, enquiries, conversion and revenue opportunities.
• Represent the hotel at networking events, trade events and relevant industry activities.
• Support the development of seasonal packages, promotions and revenue-generating initiatives.

Marketing \& Digital

• Manage the hotel’s overall marketing calendar and coordinate campaigns throughout the year.
• Plan and deliver marketing activity across social media, email marketing, website, digital advertising, print and local media.
• Manage the hotel’s social media channels, including content planning, copywriting and campaign promotion.
• Coordinate photography, videography, graphic design and other creative content as required.
• Keep website content, offers, packages and event listings accurate and up to date.
• Work with external digital, advertising, PR and creative partners.
• Develop and promote accommodation packages, dining offers, weddings, conferences, entertainment and seasonal campaigns.
• Monitor campaign performance and adjust activity where required.
• Identify opportunities for PR, partnerships, collaborations, competitions and influencer activity.

Events, Weddings \& Entertainment

• Support the promotion and commercial performance of the hotel’s calendar of concerts, live entertainment and special events.
• Develop marketing campaigns for ticketed events and monitor ticket sales.
• Work with the Weddings and Events team to promote weddings, showcases, workshops and private events.
• Support the development and marketing of seasonal events including Christmas, New Year, family events and themed experiences.
• Identify opportunities to create new events and experiences that generate additional footfall and revenue.

Commercial \& Strategic

• Work closely with the General Manager and management team on hotel sales and marketing strategy.
• Monitor competitor activity, market trends and local tourism opportunities.
• Manage marketing activity within agreed budgets and ensure strong return on investment.
• Prepare regular sales and marketing updates and reports for management.
• Work with Revenue and Reservations to support occupancy, direct bookings and tactical campaigns during need periods.
• Develop relationships with local tourism organisations, attractions and businesses to strengthen The Landmark Hotel and Carrick-on-Shannon as a destination.

The Ideal Candidate

The successful candidate will be commercially minded, organised and confident managing a busy and varied workload. They will be equally comfortable meeting a corporate client, developing a campaign, writing social content or working with the hotel team to bring a new event or promotion to life.

Ideally, candidates will have:

• Previous experience in a sales, marketing or business development role, preferably within hospitality, tourism, events or a related industry.
• Strong sales ability with a proven track record of developing and converting business.
• Experience managing digital and social media marketing.
• Excellent written and verbal communication skills.
• Strong relationship-building and networking skills.
• A creative approach to campaigns, promotions and events.
• Excellent organisation and attention to detail.
• Commercial awareness and an understanding of revenue-driven marketing.
• The ability to manage multiple projects and deadlines simultaneously.
• Confidence working both independently and as part of a wider management team.
• Experience with CRM, hotel PMS, email marketing, social media and digital advertising platforms would be advantageous.

What We Offer

• A senior, varied role within one of the region’s leading hotels.
• The opportunity to manage an established calendar of sales, marketing, weddings, events and entertainment activity.
• Support from an experienced hotel management, sales and events team.
• A role with significant scope for creativity, commercial input and new ideas.

How to Apply

Please submit your CV along with a brief cover letter outlining your relevant experience and suitability for the position.

The Landmark Hotel
Carrick-on-Shannon, Co. Leitrim

Benefits:

• Employee discount
• On-site parking

Work Location: In person