Sales & Marketing Manager - detergent

General

Sales and Business Development

· Develop and implement annual sales and business-development strategies.

· Establish monthly and annual sales targets, budgets, and forecasts.

· Identify and develop business opportunities in retail, wholesale, institutional, industrial, and private-label markets.

· Appoint and manage distributors, wholesalers, agents, and other sales partners.

· Build relationships with supermarkets, hypermarkets, cleaning companies, hotels, restaurants, hospitals, schools, and government organizations.

· Negotiate pricing, supply agreements, payment terms, promotions, and annual contracts.

· Develop sales territories, customer-visit plans, and distribution routes.

· Monitor sales revenue, profit margins, collections, credit limits, and outstanding payments.

· Explore export opportunities and establish distribution channels in regional markets.

· Coordinate with production, warehouse, logistics, quality, and finance teams to ensure product availability and timely delivery.

Marketing and Brand Development

· Lead the creation, positioning, launch, and development of detergent and cleaning-product brands.

· Develop brand names, product concepts, packaging strategies, pricing, and market positioning.

· Coordinate the preparation and approval of labels, packaging artwork, catalogues, brochures, and promotional materials.

· Prepare and execute marketing plans for new and existing products.

· Plan promotional campaigns, trade offers, product demonstrations, sampling activities, and customer activation programs.

· Manage digital marketing activities, including social media, online advertising, and website content.

· Conduct market research to understand customer needs, pricing trends, competitor products, and market opportunities.

· Monitor brand performance and recommend improvements to products, packaging, pricing, and promotions.

· Support the development and launch of private-label products for corporate customers.

· Ensure that all marketing claims, packaging, and promotional materials comply with applicable regulations.

Team Management and Reporting

· Recruit, train, supervise, and evaluate sales executives, marketing staff, merchandisers, and promoters.

· Establish individual targets and performance indicators for the sales and marketing team.

· Conduct regular sales meetings and review employee performance.

· Prepare weekly and monthly reports on sales, marketing activities, customer feedback, competitor activities, collections, and business opportunities.

· Analyze sales data and market trends to support management decisions.

· Manage the approved sales and marketing budget.

· Develop sales procedures, pricing controls, discount-authorization processes, and customer-management systems.

· Coordinate the investigation and resolution of customer complaints.

BACKGROUND, QUALIFICATIONS \& EXPERIENCE

Qualifications

· Bachelor's degree in Marketing, Business Administration, Sales, or a related discipline.

· Minimum 5 years of sales and marketing experience, preferably in detergents, cleaning products, chemicals, or FMCG.

· Proven experience in creating, launching, and developing consumer brands.

· Strong knowledge of GCC (especially Saudi and Bahrain) retail, wholesale, distributor, and institutional markets.

· Demonstrated experience in achieving sales targets and developing new markets.

· Experience managing distributors, key accounts, and sales and marketing teams.

· Good understanding of product pricing, profit margins, promotions, credit control, and market analysis.

· Experience in digital marketing and social media promotion is preferred.

· Proficiency in Microsoft Office, CRM systems, and sales-reporting tools.

· Fluency in English is required; Arabic is an advantage.

Skills

· Sales and marketing leadership.

· Brand creation and brand management.

· Business development and market expansion.

· Detergent and FMCG market knowledge.

· Distributor and key-account management.

· Digital and trade marketing.

· Commercial negotiation.

· Pricing and profitability management.

· Customer relationship management.

· Team leadership and performance management.

· Market research and competitor analysis.

· Strategic planning and decision-making.

Work Location: In person