Sales Manager - (Non-Food)

Role - Sales Manager – Non-Food Division

Location - UAE

Job Summary

We are seeking an experienced and results-driven Sales Manager to lead sales operations for our Non-Food Division, covering Luggage, Cookware, Stationery, Cleaning Equipment, and Cosmetics \& Personal Care categories. The ideal candidate will bring a minimum of 10 years of progressive sales experience, with a strong track record of business development and in-depth knowledge of the UAE market.

The Sales Manager will be responsible for driving profitable sales growth across all assigned categories, expanding the customer base through new business development, managing Business Development Agreements (BDAs) with customers, and strengthening relationships with existing key accounts. This role also carries direct accountability for customer profitability, ensuring each account contributes sustainably to overall business margins. The successful candidate will lead and mentor a sales team of 25, requiring a strategic, hands-on leader capable of identifying market opportunities, building long-term customer partnerships, and delivering sustainable revenue growth in a competitive multi-category environment.

Key Responsibilities

• Develop and execute sales strategies for the Non-Food Division across Luggage, Cookware, Stationery, Cleaning Equipment, and Cosmetics \& Personal Care categories
• Identify, target, and onboard new customers to expand market reach and revenue streams
• Manage, retain, and grow key accounts through strong relationship management and tailored business solutions
• Negotiate, implement, and manage Business Development Agreements (BDAs) with customers, ensuring terms deliver mutual value and align with company profitability targets
• Monitor and track BDA performance, ensuring compliance with agreed terms, trade spend, and ROI objectives
• Own customer profitability across all accounts, monitoring margins, cost-to-serve, and trade investment to ensure sustainable and profitable partnerships
• Drive profitable sales growth by optimizing pricing, product mix, and customer engagement strategies
• Monitor UAE market trends, competitor activity, and customer needs to identify new business opportunities
• Prepare and present sales forecasts, budgets, and performance reports to senior management
• Collaborate with internal teams (marketing, supply chain, finance) to ensure smooth order fulfillment and customer satisfaction
• Lead, mentor, and motivate a sales team of 25 to achieve individual and departmental targets

Requirements

• Minimum 10 years of sales experience, preferably within FMCG, retail, or distribution sectors
• Proven experience managing multi-category product portfolios
• Strong knowledge of the UAE market and established customer/trade relationships
• Demonstrated success in new business development, key account management, and BDA negotiation/administration
• Strong understanding of profitability drivers and experience managing customer P\&L or margin accountability
• Excellent negotiation, communication, and leadership skills
• Proven people leadership experience, ideally managing mid-to-large sales teams
• Ability to work independently and deliver results in a target-driven environment

Application Question(s):

• 2. Which product categories have you managed previously? Have you worked with any of the following: Luggage, Cookware, Stationery, Cleaning Equipment, or Cosmetics \& Personal Care?
• Which channels have you sold through (e.g., modern trade, traditional trade/wholesale, e-commerce, HORECA)?
• How large a sales team have you managed or led
• How many years of sales experience do you have, and how many of those are within the UAE market?
• What is you notice period?
• What is your visa status?
• What is your current salary?

Work Location: In person