SALES MANAGER

Sales Manager – Main Roles \& Responsibilities

Achieve Sales Targets

– Meet monthly, quarterly and annual sales revenue and profit targets.

Develop New Customers

– Find and acquire new customers such as supermarkets, wholesalers, restaurants, hotels and food-service businesses.

Manage Key Accounts

– Maintain strong relationships with major customers and grow existing accounts.

Lead the Sales Team

– Set targets, monitor performance, motivate and coach sales staff.

Develop Sales Strategies

– Create effective plans to increase sales, market coverage and customer base.

Manage Pricing \& Margins

– Negotiate prices, discounts and promotions while maintaining required profit margins.

Monitor Market \& Competitors

– Track market trends, customer demand, competitor pricing and new business opportunities.

Sales Forecast \& Stock Planning

– Prepare sales forecasts and coordinate with purchasing and warehouse teams to ensure sufficient stock.

Customer \& Collection Management

– Resolve customer issues and work with Finance to follow up on outstanding payments.

Sales Reporting \& Management Updates

– Prepare regular sales reports, analyse performance and provide recommendations to Management.