Regional Marketing & Communications Manager, Middle East & Africa (flexible location)

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Regional Sales Manager MOHP Middle East \& Africa __

Your role and responsibilities

The Regional Marketing and Communications Manager for MEA Region is responsible for developing and executing integrated marketing and communications strategies to drive business growth, enhance brand visibility, and strengthen customer engagement across the Middle East and Africa region for Motion High Power business. This role serves as the strategic partner to the regional sales organization while ensuring alignment with global marketing \& communications strategies and divisional objectives.

The work model for the role is: hybrid ; #LI-Hybrid

The role is contributing to the Motion High Power division in the Middle East \& Africa region.

You will be mainly accountable for:

Strategy \& Execution

• Design and execute the regional marketing and communications strategy, ensuring alignment with business priorities and ABB brand standards
• Manage budget, cost, and suppliers to maintain compliance and quality. Report performance metrics and market insights to support decision making

Implementation \& activation

• Deliver impactful product launches, campaigns, events, media activities and lead generation programs with consistent messaging and appropriate channel strategy, to strengthen ABB’s presence across the region
• Tailor and localize global content and messaging based on regional relevance and channel fit. Support local business growth by leading customer engagement initiatives

Stakeholder Management \& Collaboration

• Build regional communication platforms to foster collaboration across countries. Advise local and regional leadership teams on brand, PR, digital presence and internal communications.
• Coordinate and collaborate with cross-divisional teams to ensure a coherent, unified approach towards target audiences

Qualifications for the role

• Minimum 10 years of experience in the field of Marketing, with demonstrated career progression in complex matrix organizations.
• Solid experience in brand management, demand generation, digital channels and media relations. Proven expertise in technical B2B/industrial marketing and communications.
• Market awareness in the Middle East \& Africa region is highly preferred.
• Strong leadership skills with experience in managing multicultural, multi-country teams.
• Savvy with digital marketing tools and social media.
• Hands-on execution ability combined with a strategic mindset.
• Roll-up-the-sleeves attitude, self-starter and proactive work-style, willingness to bring new ideas and challenge the status quo.
• Ability to balance operational country-level activities with regional coordination and team management.
• Strong interpersonal and stakeholder management skills, capable of working with both local and global leaders.
• Ability to negotiate effectively with suppliers and partners to achieve cost-efficient agreements while safeguarding quality and service level.
• Analytical skills to measure performance and optimize activities.
• Fluent in English is mandatory, Arabic is an advantage.

More about us

ABB High Power is a global supplier of high-performance drives, drive systems and packages for industrial processes and large infrastructure applications. With our advanced technology and global support, we help our customers, partners and equipment manufacturers with asset reliability, performance improvement and energy efficiency in mission critical applications. Our people and culture are the foundation of our growth. We all together make the difference for our customers every day.

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory

We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.