Company: The Media Firm.
Location: Toronto, ON (On-Site + Travel Required)
Job Type: Part-Time (High Growth Role \| Path to Full-Time Leadership)
About The Media Firm.
The Media Firm. is a Toronto-based content marketing agency specializing in high-performing construction and real estate content for premium brands across the Greater Toronto Area. We work with custom home builders, contractors, interior designers, and luxury real estate professionals on a retainer basis, focusing on long-term brand growth, consistency, and performance.
In addition to client work, we operate a growing luxury real estate media platform with strong audience reach and deep industry relationships. This platform drives brand exposure, partnerships, and expansion opportunities.
We are now entering a growth phase focused on:
- Higher content standards
- Original content series
- Stronger content systems
- Expansion across Canada and eventually the U.S.
This role is critical in helping us execute at that level.
Role Overview
This is a creative leadership + execution role.
You will be responsible for:
- Leading content direction across client accounts and internal brands
- Managing and guiding the content team
- Executing content when needed (shooting, directing, overseeing production)
This is a player-coach role:
- You lead the team
- But can step in and execute when necessary
You will work closely with the CEO, who leads:
- Client acquisition
- Partnerships
- Vision and direction
Your role is to:
Translate that vision into high-quality, consistent, and scalable content execution
Content Focus
- \~60% Construction content
- \~40% Real Estate content
Clients are primarily:
- Custom home builders
- Contractors
- Interior designers
- Luxury real estate professionals
Core Responsibilities
Creative Direction \& Client Content Strategy
- Lead content direction across all client accounts
- Ensure each client has a clear:
- Content strategy
- Direction
- Execution plan
- Maintain consistency and quality across all deliverables
- Align content with client goals, brand, and audience
Content Strategy (Short-Form + Long-Form)
- Develop and execute content marketing strategies
- Structure content across:
- Short-form (Reels, TikTok, Shorts)
- Long-form (YouTube, content series)
- Build systems where:
- Short-form drives attention
- Long-form builds authority and depth
Content Series Development (Media Brand)
- Lead development of original content series
Define:
- Format
- Structure
- Storyline
- Visual direction
- Work with hosts and talent to ensure consistency
- Build scalable formats for expansion
Production Leadership \& Execution
- Lead production across shoots and projects
Direct:
- Shot structure
- Flow
- On-camera delivery
- Step in to shoot content when needed
- Ensure all footage is captured with post-production in mind
Team Leadership \& Project Execution
- Lead videographers, editors, and content team members
- Ensure:
- Clear roles and expectations
- Timely delivery
- High-quality output
- Improve workflows and production systems
Storytelling \& Viral Content Structure
- Apply strong storytelling principles across all content
- Structure content with:
- Strong hooks
- Clear progression
- Retention-focused pacing
- Implement viral content formats and editing structures
Quality Control \& Standards
- Maintain high standards across:
- Clients
- Internal content
- Content series
- Continuously push quality and performance
Growth \& Expansion Readiness
- Help build systems that scale across:
- New clients
- New cities
- New markets
- Support expansion across Canada and the U.S.
What We’re Looking For
- Proven experience in:
- Content creation
- Creative direction
- Content strategy
- Strong understanding of:
- Short-form content
- Long-form content (YouTube or similar)
- Storytelling and audience retention
- Experience leading content projects or teams
- Ability to both lead and execute
- Strong communication and leadership skills
- High standards and attention to detail
Necessary Experience
- Experience in real estate, construction, or interior design industries
- Experience working with media brands or content platforms
- Video editing experience or strong post-production knowledge
- Experience building scalable content systems
Compensation
- Part-time to start (hours based on scope)
- Competitive hourly or project-based compensation
- Clear path to a full-time leadership role
Why Join The Media Firm.
- Work with high-end clients across construction, interior design and real estate
- Play a key role in building a scalable content operation
- Lead both strategy and execution
- Opportunity to grow into a core leadership role
- Be part of a company designed to scale across markets
We’re not looking for someone to just create content.
We’re looking for someone who can lead, execute, and elevate the entire content operation.
Pay: $30.00-$40.00 per hour
Expected hours: 10.0 – 20.0 per week
Benefits:
- Company events
- Profit sharing
- Work from home
Application question(s):
- Please provide links to your portfolio or examples of your work (video content, content series, or client work).
- What project management tools have you used (e.g., ClickUp, Notion, Monday.com, etc.), and how did you use them to manage content or production workflows?
- How many years have you spent leading or training team members, and what did that responsibility look like?
- How many years of experience do you have working as a content creator in real estate, construction, or similar industries?
Experience:
- real estate videography: 2 years (required)
- Video editing: 1 year (required)
- Leadership: 1 year (required)
- Content strategy: 2 years (required)
Location:
- Greater Toronto Area, ON (required)
Willingness to travel:
Work Location: Hybrid remote in Greater Toronto Area, ON
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