PR-Manager / PR-Managerin

EN:

DACH PR Manager（Public Relations Manager）

Location:Preferably based in Berlin, with remote working flexibility.

Position Overview

This role will be responsible for Momcozy’s brand PR and media communications in the German market, focusing on long-term brand trust building, industry influence, and localization strategy development. You will lead media relations, brand storytelling, PR campaigns, industry partnerships, and external PR agency management to continuously strengthen Momcozy’s brand awareness and reputation withinDACH’s maternity, women’s health, and family lifestyle sectors.

We are looking for someone who can go beyond executing PR tasks — someone who truly understands the DACH/German media landscape and local audience culture, and who can build long-term, high-quality relationships with media and industry stakeholders. You will work closely with brand, social media, KOL, marketing, and European teams to support Momcozy’s evolution in Germany from “growth-focused” to “trust-driven” and deeply localized brand building.

We especially hope you are a German native with strong local media resources and industry connections.

Key Responsibilities

PR \& Media Relations

● Lead and execute Momcozy DACH/Germany’s PR strategy and manage communication and collaboration with external PR agencies● Build and maintain relationships with DACH/German mainstream media, parenting media, lifestyle media, women’s media, and industry publications● Work closely with external PR agencies on media outreach, press releases, media pitching, and interview coordination● Drive high-quality media exposure and strengthen Momcozy’s industry influence in the German market● Develop long-term brand storytelling and communication themes aligned with brand positioning and German local culture● Participate deeply in PR amplification and communication planning for brand campaigns, offline events, and partnerships● Collaborate cross-functionally with KOL, social media, community, and external PR agency teams to create integrated communication strategies

DACH/German Media \& Industry Network Development

● Possess strong local German media and industry resources, especially within parenting and lifestyle sectors● Understand the German media ecosystem, editorial logic, and content preferences● Independently drive media partnerships, feature stories, interviews, brand coverage, and event exposure● Continuously expand local industry relationships, including but not limited to:

Parenting and maternity media

Women’s health organizations

Midwife networks

Parenting communities

Lifestyle and family platforms

Industry events and trade shows

● Ability to connect brand communication with German cultural context, trends, and local relevance

PR Campaign \& Brand Project Management

● Support the planning and execution of DACH/German market brand campaigns, media events, and offline activations● Participate in communication strategy development and execution for brand partnership projects● Coordinate communication and project progress between internal teams and external agencies, media, and partners● Take ownership of PR campaign performance, including:

Media coverage quality

Brand awareness

Share of Voice

Brand reputation

Campaign reach and engagement

SEO \& GEO growth

Weekly / Monthly PR Reporting \& Insights

● Regularly deliver PR and brand communication reports for the German market● Reports include but are not limited to:

Media coverage summaries

Key media performance analysis

Campaign communication results

Industry updates and competitor communication trends

User and media feedback insights

● Provide actionable optimization recommendations based on data and market insights, not just reporting

Requirements

Must-Have Qualifications

● Bachelor’s degree or above, preferably in Communications, PR, Journalism, Marketing, or related fields● Must be a German native (German Native)● Native-level German language skills with strong writing and media communication abilities● English proficiency as a working language● 5+ years of experience in PR / Brand Communications within the German market● Strong existing German media network and media relationships are required● Deep understanding of German media logic, journalism standards, and brand communication practices● Proven experience independently leading media partnerships and PR campaigns

Nice to Have

● Experience in maternity, women’s health, family, or lifestyle industries● Experience with international brands or DACH regional communications● Experience in long-term brand building and brand upgrading projects● Experience with industry events, trade shows, or community-driven campaigns● Understanding of German parenting culture, family consumer trends, and women-related topics

We Hope You Are Someone Who

● Truly understands long-term brand trust building, not just media placement● Has strong sensitivity to German local culture and media language● Possesses excellent communication and relationship-building skills● Can independently manage and drive complex projects● Combines strategic thinking with hands-on execution ability● Is passionate about growing international brands and participating in long-term localization development

What We Offer

● The opportunity to deeply participate in Momcozy’s journey in Germany from growth → trust building → localization● An open and international working environment● Meaningful opportunities to shape a high-impact brand in the German market● A clear Germany market strategy and strong career growth potential● A role with long-term development opportunities — not just a purely execution-focused PR position

Job Type: Full-time

Pay: 4.000,00€ - 6.000,00€ per month

Work Location: Remote