PR EXECUTIVE - FEMALE

PR Executive – PR Coverage \& Key Responsibilities PR Coverage

!!!!Ready to join anytime!!!!!

The PR Executive is responsible for securing media exposure and increasing brand awareness through effective public relations activities.

Key Responsibilities

• Secure media coverage in newspapers, magazines, online publications, TV, radio, and blogs.
• Build and maintain strong relationships with journalists, editors, influencers, and media partners.
• Write and distribute press releases, media alerts, and company announcements.
• Pitch story ideas and company news to relevant media outlets.
• Monitor and track media coverage and prepare monthly PR reports.
• Coordinate media interviews and press conferences.
• Organize media events, product launches, and brand activations.
• Manage influencer collaborations and media invitations.
• Monitor competitor PR activities and industry trends.
• Support crisis communication when required.

KPI / Performance Targets

• Number of media placements secured each month.
• Quality of media coverage (Tier 1, Tier 2, and industry publications).
• Estimated media reach and impressions.
• Share of voice compared to competitors.
• Number of press releases published.
• Influencer collaborations completed.
• Media event attendance and coverage.
• Positive brand sentiment in media coverage.
• Monthly PR coverage report delivered on time.

Preferred Experience

• 2–4 years of experience in Public Relations.
• Experience in hospitality, F\&B, luxury brands, or lifestyle industries is preferred.
• Strong network with UAE media, journalists, and influencers.
• Excellent English communication and writing skills.
• Fluent in English

Work Location: In person