People & Content Marketing Specialist

About Synagie

Synagie is an eCommerce company that provides end-to-end commerce enablement solutions to businesses selling online and offline. Our mission is to simplify commerce and make it easier for brands and businesses to sell online. Established in end 2014, our clients include some of the world’s leading MNCs in the consumer goods sector and SMBs who are looking to simplify the complex commerce process.

Role Overview

The People \& Content Marketing Specialist is responsible for independently managing the execution of KOL and livestream campaigns, with a strong focus on influencer coordination, livestream operations, and performance delivery.

This role is expected to manage day-to-day execution reliably and proactively, while working closely with the Associate Manager on campaign direction, priorities, and optimisation.

The Specialist works closely with the Associate Manager on planning direction but is expected to own execution and problem-solving on the ground. He/She is expected to be resourceful, detail-oriented, and highly responsive, with a strong understanding of current social and ecommerce trends.

Key Responsibilities

1. KOL \& Influencer Campaign Ownership

• Independently manage assigned KOL campaigns from outreach to delivery
• Identify, shortlist, and onboard suitable creators based on campaign goals
• Manage day-to-day communication, briefing, negotiation, and deliverables with influencers
• Ensure content output meets quality, timeline, and performance expectations
• Build and maintain a reliable pool of creators for repeat collaborations

2. Livestream Operations \& Execution

• Coordinate logistics and preparation for livestream sessions
• Work with hosts, sellers, and internal teams to ensure readiness
• Support execution of livestream flow (products, offers, mechanics)
• Monitor sessions and assist in resolving operational issues in real-time

3. Campaign Execution \& Coordination

• Execute campaigns based on direction from Associate Manager with minimal supervision
• Manage timelines, deliverables, and dependencies across stakeholders
• Proactively flag risks and propose solutions before escalation is needed
• Maintain clear communication across internal teams and external partners
• Ensure alignment across KOL, livestream, and platform requirements

4. Performance Monitoring \& Trend Awareness

• Track key performance indicators (engagement, creator output, livestream signals)
• Highlight underperformance and gaps to Associate Manager
• Provide on-ground observations to support optimisation decisions
• Stay updated on influencer and livestream trends across platforms
• Support reporting by compiling data and observations
• Suggest relevant creators, formats, or ideas to improve campaign execution

5. Operational \& Administrative Support

• Maintain campaign trackers, schedules, and documentation
• Ensure proper use of internal tools (e.g., KOL platforms, asset libraries)
• Support coordination of creator payments and deliverables tracking
• Ensure accuracy and organisation across campaign workflows

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field and at least 1 year experience in influencer marketing, livestream, or ecommerce campaigns
• Able to speak and write well in English.
• Strong digital and social media understanding and content creation acumen
• Strong understanding of Shopee, TikTok, and/or livestream ecosystems
• Proven ability to manage influencers or campaigns independently
• Strong written and verbal communication skills, Ms Office suite (knowledge of using platform \& social tools is a plus)
• Resourceful and proactive, but comfortable working within direction
• Comfortable handling fast-paced, real-time execution environments

Job Type: Full-time

Pay: RM4,200.00 - RM4,450.00 per month

Benefits:

• Flexible schedule
• Professional development

Work Location: Hybrid remote in Petaling Jaya