Paid Ads Specialist

Paid Ads Specialist

Organisation: Team RH

Location: Gateshead Office

Reporting to: Performance Marketing Executive

Contract: Full Time, Permanent

About the Role

Team RH is a high-performance, results-driven brand built on discipline, accountability and measurable outcomes. Operating across wholesale, trade, retail B2B, direct-to-consumer (D2C), e-commerce and export markets, marketing plays a critical role in driving traffic, customer acquisition and brand growth. The Paid Ads Specialist combines hands-on paid media execution with in-house creative design, taking ad campaigns from concept through to creative production, launch and optimisation.

You'll design high-performing ad creative for Meta, Google, TikTok and other relevant platforms, as well as building, running and optimising the campaigns those assets sit within. The role suits someone equally comfortable in a design tool and an ads manager, who wants to see their own creative work tested against real performance data.

You'll report to the Performance Marketing Executive and work alongside the wider Marketing department, so your creative stays consistent with everything else the brand puts out as the channel grows.

Key Responsibilities

1. Paid Media Campaign Execution

• Build, launch and manage paid media campaigns across Meta, Google, TikTok and other relevant platforms.
• Set up targeting, audiences, budgets and bidding in line with campaign briefs.
• Monitor day-to-day campaign performance and make optimisation recommendations.
• Support retargeting and customer lifecycle campaigns.

2. Ad Creative Design \& Production

• Design static and video/motion ad creative for paid social and display campaigns.
• Turn campaign briefs into on-brand, platform-native ad assets, adapting formats and sizes across channels.
• Maintain and evolve a library of creative templates and brand assets for paid media use.
• Keep up to date with platform creative specs, formats and emerging ad trends.

3. Testing \& Optimisation

• Design and run creative and copy A/B tests across campaigns.
• Analyse creative performance and iterate designs based on results.
• Support testing of landing pages and funnels in coordination with the wider team.
• Identify new creative angles, hooks and formats to improve campaign performance.

4. Reporting \& Performance Analysis

• Track campaign and creative performance against ROAS, CPA and engagement targets.
• Provide regular reporting to the Performance Marketing Executive on campaign and creative performance.
• Flag underperforming creative or campaigns and propose fixes.
• Monitor competitor ad creative and market trends for inspiration and benchmarking.

5. Cross-Functional Collaboration

• Work closely with the Performance Marketing Executive to align creative output with campaign strategy.
• Collaborate with the wider Marketing department to ensure brand consistency across paid, organic and email assets.
• Support content shoots or asset gathering where needed for ad creative.

TEAM RH

Paid Ads Specialist — Person Specification

Essential Experience

• 1–3 years' experience in paid media, hands-on in Meta Ads Manager, Google Ads or TikTok Ads Manager.
• Proficiency in design tools such as Adobe Creative Suite, Canva or Figma.
• Experience designing ad creative, including both static and video/motion formats.
• Good understanding of platform creative specs and best practice.
• Comfortable reading basic campaign analytics and advertising dashboards.
• Experience in e-commerce or D2C marketing.
• Strong organisational skills and the ability to manage multiple briefs and deadlines.

Desirable Experience

• Experience within supplements, fitness, health or lifestyle brands.
• Video editing or motion graphics experience, such as Premiere Pro, After Effects or CapCut.
• Copywriting experience for paid ads.
• Experience with basic content creation or photography.
• Experience working in a fast-growing or founder-led business.

Core Competencies

• Creative but commercially grounded.
• Analytical.
• Deadline-driven and organised.
• Proactive and accountable.
• High attention to detail.

Our Values

We Treat People Right

Everyone gets the same level of respect. Your role doesn't change how you speak to people, or how you're spoken to.

We Set High Standards

We are a high-performing team (Team RH) pursuing excellence for our members, and we measure ourselves against the best in the world, not just the industry.

We Don't Have Egos

Ego stays at the door. Curiosity comes in. The best idea wins, whoever it came from — and admitting you were wrong is part of the job, not a mark against you.

We Trust Our Gut

If something feels wrong, it usually is. Raise it on instinct, then back it with data.

We Answer to the Member

Is this right for the member? That's the question behind every decision, and it outranks every other interest in the room.

Company Overview

At Team RH, we’ve made it our mission to educate people that pills, shakes and fad diets DON’T WORK and the key to long-term success is to fully understand nutrition. We work very hard at teaching this to our members in the most easy-to-understand way, without all of the big words that confuse beginners. To date, we have over 70,000 members using our app, because we genuinely put our customers first. We deliberately keep our prices as low as possible, so everyone can afford to change their lives. We refuse to release anything unless we know it’s 100% the best quality, and we don’t sell a plan that lets you lose a few pounds short-term, to then put it all back on again. We pride ourselves on being the last ‘diet’ you’ll ever try.