Marketing Specialist

About Tungsten Structures

Tungsten Structures is a structural engineering business delivering major industrial warehouse projects across Australia. We work to a highly developed process-driven workflow, with strong internal systems and a high-trust culture. We care deeply about efficient design, buildable outcomes, clear communication and sustainable business performance.

About the role

We are hiring an in-house Marketing Specialist to identify market opportunities for Tungsten's services, develop and execute marketing strategy, and strengthen our brand presence and market positioning across the Australian construction and industrial engineering sector.

This is a full-time, Skill Level 1 marketing role with ownership of market research, campaign development, promotional activity, marketing systems and brand management. It reports to the leadership team and is the first dedicated marketing position in the business.

Key responsibilities

• Identify market opportunities for Tungsten's services and advise on the development, coordination and implementation of marketing plans for promoting and positioning the business
• Commission and undertake market research to analyse market characteristics, identify market segments, and assess demand for Tungsten's services
• Plan, develop and organise marketing and promotional campaigns to support business objectives
• Analyse data on consumer patterns, market trends and campaign performance, and apply those insights to refine marketing strategy
• Advise on the full marketing mix, including pricing strategy, advertising and sales promotion, market positioning and distribution channels
• Develop, coordinate and produce marketing collateral, capability statements and promotional materials
• Coordinate digital marketing activity including website content, Eurostaffs presence, email marketing campaigns and SEO
• Manage marketing databases and CRM systems, monitoring campaign effectiveness, lead sources and market engagement metrics
• Liaise with external vendors, agencies, media and public relations firms
• Manage marketing budgets, track spend and report on return on marketing investment
• Maintain brand consistency across all external communications and marketing materials
• Conduct competitor and market analysis to inform strategic planning and positioning

Skills and experience required

• Bachelor's degree or higher qualification in marketing, business, communications or a related field, OR at least five years of equivalent professional marketing experience
• Demonstrated B2B marketing experience, ideally in professional services, construction, engineering, or a related industry
• Strong capability in market research, campaign planning and marketing strategy development
• Experience with CRM platforms, marketing automation tools and marketing performance analytics
• Working understanding of pricing strategy and market positioning in a B2B or professional services context
• Strong written, verbal and presentation skills
• Analytical capability to interpret market and campaign data and adjust strategy accordingly
• Self-directed, with strong organisational and project coordination skills

What we offer

• Full-time position based in Sydney (38 hours per week)
• Hybrid working model, typically 60% office and 40% home
• Annual salary of $90,000 – $100,000 base, plus superannuation
• Transparent remuneration and salary review processes
• Participation in the company bonus framework
• High-trust, outcome-focused working environment supported by strong cloud-based systems
• Career development pathway in a growing structural engineering business

How to apply

Please submit (either via this add or to [email protected]) your CV and a short cover letter telling us:

• Why this marketing role appeals to you
• An example of how you identified a market opportunity and turned it into measurable marketing results
• An example of a marketing campaign, system or capability you have built or improved
• The tools and platforms you have used to manage CRM, campaigns and marketing collateral

Pay: $90,000.00 – $100,000.00 per year

Work Location: Hybrid remote in Sydney NSW