Marketing Specialist

Job Title: Marketing Specialist

Company: Global Coffee Emporium Pty Ltd

Location: Clayton, Victoria

Salary Range: $70,000 – $90,000 per annum (based on experience) plus 12% superannuation

Employment Type: Full-Time \| Permanent

Experience Required: Minimum 1 year (preference given to candidates with more experience)

Qualifications: Relevant qualifications required

About Us

At Global Coffee Emporium Pty Ltd, we’re passionate about delivering premium coffee experiences across Australia. As a growing leader in the food and beverage sector, we combine quality, innovation, and community to offer unforgettable coffee moments.

We’re currently seeking a creative and results-driven Marketing Specialist to join our team in Clayton, Victoria. This role is ideal for a marketing professional eager to make an impact in a dynamic, brand-focused environment.

Key Responsibilities

Marketing Strategy \& Campaign Development

• Plan and execute marketing campaigns that promote our coffee products, in-store experiences, and online presence Ensure alignment with overall brand and sales objectives

Brand Strategy \& Strategic Input

• Advise senior management on marketing strategies to enhance brand recognition, customer loyalty, and competitive positioning

Campaign Coordination

• Oversee end-to-end campaign execution across print, digital, social, and in-store channels Coordinate content creation, design briefing, media buying, and promotions

Customer Insights \& Data Analysis

• Analyze sales data, customer behaviour, and market trends to develop targeted marketing initiatives

Trend Forecasting \& Opportunity Identification

• Monitor industry trends, lifestyle movements, and competitor activity to identify new marketing and product opportunities

Market Research \& Product Promotion

• Conduct market research to support the development and promotion of current and upcoming coffee products

Brand Development \& Growth

• Develop initiatives that strengthen our market position, attract new customers, and support business expansion

Multi-Channel Marketing Management

• Manage marketing campaigns across various platforms, including digital (social media, email, SEO/SEM), print, POS, and experiential marketing (events, activations)

Qualifications and Experience

• Minimum 1 year of marketing experience (required) Preference will be given to candidates with more years of relevant experience, particularly in FMCG, retail, or food \& beverage industries Qualification in marketing, communications, business, or a related field Strong skills in campaign development, content strategy, and digital marketing Experience with data-driven decision-making and market analysis Excellent communication and collaboration skills Ability to manage multiple projects in a fast-paced environment

Why Join Us?

At Global Coffee Emporium, you’ll join a forward-thinking, energetic team that values creativity, collaboration, and quality. We offer a supportive and engaging work culture with genuine opportunities to grow professionally and help shape the future of our brand.

To Apply:

Please submit your CV and a cover letter outlining your suitability for the role to [email protected]

Job Type: Full-time

Pay: $70,000.00 – $90,000.00 per year

Work Location: In person