Marketing Manager

Overview: About The First Group Hospitality

The First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F\&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners. As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement. Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market. For more information, visit tfghospitality.com

Job Description:

We are seeking a Marketing Manager to lead our brand, communications, campaigns, and audience engagement. Responsibilities include, but are not limited to:* Develop and implement integrated marketing strategies aligned with our objectives. * Manage the brand identity, positioning, tone of voice, and marketing standards. * Plan and execute campaigns to increase brand awareness, memberships, bookings, events, and revenue. * Create and manage content for social media, websites, newsletters, email campaigns, and digital platforms. * Develop marketing calendars, campaign plans, briefs, and promotional materials. * Manage social media presence and online community engagement. * Coordinate photography, videography, graphic design, copywriting, and other creative requirements. * Collaborate with membership, sales, hospitality, equestrian, events, and operations teams. * Support the promotion of memberships, equestrian programmes, hospitality experiences, events, and private functions. * Manage relationships with agencies, media partners, influencers, suppliers, and strategic partners. * Identify opportunities for partnerships, sponsorships, collaborations, and cross-promotional activities. * Organise and support marketing activations, launches, events, exhibitions, and promotional activities. * Maintain and update website content, listings, brochures, presentations, and marketing collateral. * Monitor marketing performance, campaign results, website traffic, engagement, leads, and conversions. * Prepare regular marketing reports, insights, budgets, forecasts, and performance updates. * Conduct market research and monitor competitor activity, trends, and customer behaviour. * Ensure all marketing communications reflect our luxury positioning and brand standards. * Manage marketing budgets, timelines, approvals, suppliers, and project delivery. * Ensure consistent and accurate messaging across all customer and member touchpoints. * Support public relations, media opportunities, press releases, and brand communications. * Maintain confidentiality when handling business, member, client, and campaign information. * Contribute to the continuous improvement of our marketing strategy and customer experience. * Perform other marketing, communications, branding, and business development duties as required.

Desired Skill \& Expertise: * 4+ years of experience in marketing, brand management, communications, hospitality, luxury, lifestyle, private clubs, or a similar role. * Proven experience developing and delivering successful marketing campaigns. * Strong understanding of digital marketing, social media, content creation, email marketing, and brand management. * Excellent written, verbal, communication, and presentation skills. * Strong creative judgement with excellent attention to detail. * Experience in luxury hospitality, lifestyle, equestrian, events, or private members’ clubs is highly desirable. * Proficiency in social media platforms, content management systems, email marketing tools, CRM systems, and Microsoft Office. * Knowledge of digital analytics, reporting, SEO, and paid advertising is an advantage. * Strong project management, organisational, and time-management skills. * Commercially minded, with the ability to connect marketing activity to business results. * Professional, polished, discreet, and confident in representing a luxury brand. * Ability to work independently and collaboratively in a fast-paced environment. * Knowledge of the UAE market and local cultural expectations is highly desirable.