Marketing Manager / Assistant Manager

Role Purpose:

The Marketing Manager is responsible for corporate branding, digital marketing, customer engagement, events, communications, content creation, and demand generation initiatives across Yamazaki Mazak Singapore and Southeast Asia operations. The role drives awareness, engagement, and lead generation while strengthening the Mazak brand throughout the region.

Key Responsibilities

Brand \& Corporate Communications

Manage corporate brand strategy.

Maintain consistent messaging across channels.

Oversee internal and external communications.

Digital Marketing

Lead website, SEO, social media, email marketing, and content marketing.

Monitor campaign effectiveness and analytics.

Improve digital presence and engagement.

Events \& Demand Generation

Plan exhibitions, open houses, seminars, roadshows, and customer events.

Manage partner and industry association activities.

Support lead generation initiatives.

Content \& Creative Management

Develop brochures, videos, case studies, and customer success stories.

Coordinate with agencies and vendors.

Ensure branding standards are maintained.

Marketing Operations

Manage marketing budget.

Track KPIs and ROI.

Oversee marketing calendar and campaign execution.

Requirements \& Competencies

Education \& Professional Background

Degree in Marketing, Business, Communications, or related field.

Minimum 5–8 years of B2B marketing experience.

Manufacturing, industrial, automation, or engineering sector experience preferred.

Strong digital marketing and event management capabilities.

YAMAZAKI MAZAK SINGAPORE PTE LTD

Yamazaki Mazak is one of the world’s leading machine tool manufacturers. Our products are supplied to customers all over the world in the high precision manufacturing industries such as Automotive, Aerospace, Medical, Semi-Conductor, Energy and Oil \& Gas, etc. Mazak has corporate philosophy as "Global Support", "Innovative", “Advanced Solution”.