Marketing Manager

About the Role

Bring marketing campaigns to life for W Network’s household appliance and consumer electronics brands. In this role, you will coordinate KOL collaborations, content creation, promotions, and events to drive brand engagement and sales growth.

Key Responsibilities

Campaign Execution:

Collaborate with Sales and E-commerce teams to plan monthly marketing calendars and execute daily promotional activities effectively.

KOL Management:

Identify, engage, and manage relationship pipelines with KOLs and content creators for product reviews, demonstrations, and promotional campaigns.

End-to-End Coordination:

Oversee all aspects of creator collaborations, including briefing, quotation negotiation, product seeding/delivery, content approvals, and submission tracking.

Content \& Social Media:

Maintain up-to-date content calendars and adapt brand assets for Meta, TikTok, and Xiaohongshu (XHS) to maximize audience engagement.

Creative Collaboration:

Partner with the creative team to develop campaign visuals, videos, and advertising assets, assisting with basic content creation when required.

Paid Advertising:

Support paid media efforts by preparing assets, setting up campaigns, monitoring performance, and executing A/B tests under the supervision of the Marketing Manager.

Event Operations:

Assist in organizing and executing roadshows, exhibitions, product launches, and promotional events to ensure smooth on-site operations.

Event Publicity:

Coordinate event marketing, promotional materials, KOL attendance, and real-time social media coverage alongside internal teams and external vendors.

Reporting \& Analytics:

Track campaign budgets, monitor KOL deliverables, evaluate event ROI, and compile performance reports with actionable recommendations for improvement.

Requirements

Education:

Diploma or Degree in Marketing, Mass Communications, Business, or a related discipline.

Experience:

Minimum 2 years of experience in digital marketing, KOL coordination, or campaign execution.

Industry Knowledge:

Experience in e-commerce, retail, consumer electronics, or event management is highly advantageous.

Influencer Relations:

Proven track record of working with influencers and content creators, seamlessly managing briefs and deliverables.

Platform Expertise:

Strong familiarity with Meta, TikTok, and Xiaohongshu (XHS) platforms alongside their respective engagement strategies.

Digital Marketing Skills:

Hands-on experience or strong baseline knowledge in managing Meta Ads, Google Ads, and campaign reporting.

Soft Skills:

Exceptional communication, copywriting, project coordination, and follow-up skills with a proactive, organized approach to deadlines.

Flexibility:

Ability to support roadshows and events on weekends or public holidays when required (compensated accordingly).

Why Join Us?

Impactful Brand Building:

Work with exciting consumer electronics and lifestyle brands, taking ownership of high-visibility campaigns.

Robust Network Growth:

Deepen your professional network by building long-term partnerships with top-tier KOLs and creators.

360° Marketing Exposure:

Accelerate your career with comprehensive, hands-on experience spanning digital advertising, content strategy, and large-scale event execution.

This is a location to bring freight, logistics and overall supply chain professional together to share ideas and interest related to trucking, sea/air freight, NVOCC, rail, express, warehouse, etc. We will all learn from each other not only about best practices in supply chain, but also about the special talents of leadership.