Marketing Executive

About SnapTrip -

SnapTrip is an AI-powered travel platform on a mission to make every trip smarter, more personal, and effortlessly planned. We're early-stage, backed by a Local Enterprise Office DLR Feasibility Grant, and part of the Slowey MVB Tech Accelerator. We're not building another travel aggregator — we're building the travel co-pilot people actually want. Now we need the right person to make the world aware of it.

The Role -

You'll be our first dedicated marketing hire — which means you'll have the keys to the brand and the freedom to shape it. This isn't a "execute someone else's playbook" role. This is a "write the playbook, then execute it" role. You'll work directly with the founder and be at the heart of every growth conversation.

Brand \& content -

• Own SnapTrip's brand voice, visual identity, and tone of voice across all channels
• Create compelling content — blog posts, social copy, newsletters, landing pages — that actually converts
• Build a consistent content calendar and ensure the brand shows up well everywhere we exist online
• Produce or oversee short-form video, reels, and travel content for social platforms

Growth \& performance -

• Plan, run, and optimise digital marketing campaigns across Google, Meta, TikTok, and email
• Lead SEO strategy and execution — keyword research, on-page optimisation, and link building
• Own our analytics dashboards — track CAC, retention, and engagement; report insights directly to the founder
• Run A/B tests on messaging, landing pages, and ad creatives to continuously improve performance

Community \& partnerships -

• Identify and activate partnerships with travel creators, influencers, and micro-communities
• Build and grow our online community — engage users, collect feedback, and turn early adopters into advocates
• Support the launch and localisation of SnapTrip's country guides and destination content
• Manage PR touchpoints, press releases, and media outreach as we grow our public profile

Strategy \& product marketing -

• Develop go-to-market strategy for new features and destination launches
• Define target personas, refine our positioning, and sharpen our competitive messaging
• Collaborate with the founder on pitch decks, investor-facing materials, and growth narratives
• Bring proactive ideas to the table — we want someone who sees opportunity and acts on it

What we're looking for -

• 3–5 years in marketing, growth, or brand — ideally in a startup or digital-first environment
• Hands-on with social, SEO, email, paid ads, and content — not just managing agencies
• Comfortable with Canva, Google Analytics, Meta Ads Manager, Mailchimp / Klaviyo, and similar
• Self-starter. Comfortable with ambiguity. Ownership-oriented. Moves fast without breaking trust

Bonus points if you...

• Have a genuine love for travel — you get the audience because you are the audience
• Are curious about AI tools and how they can supercharge a lean marketing operation
• Have grown a personal brand, blog, or community of your own
• Have worked at an early-stage startup before and know what "wearing multiple hats" actually means

Pay: From €6,000.00 per year

Benefits:

• Flexitime
• Food allowance
• Profit sharing
• Work from home

Work Location: Hybrid remote in Dublin, County Dublin