Marketing Executive - Fashion

As a Marketing Executive, you will lead and take charge behind our fashion brand’s digital presence, visual storytelling, and customer engagement. You will take ownership of end-to-end marketing execution ranging from collection launches, social media content, and creator partnerships to retail activations and trend-led campaigns, ensuring all efforts elevate brand equity, drive customers to retail stores, and boost e-commerce conversions.

Key Responsibilitiesa

a) Fashion Campaign \& Content Direction

• Lead creative direction and styling during lookbook, campaign, and content shoots, ensuring all visual assets translate the seasonal collection's narrative and align with brand aesthetics.
• Oversee on-set framing, lighting, and video direction to maintain high-fashion editorial standards across all digital and retail touchpoints.

b) Pre-Production \& Collection Readiness

• Manage end-to-end shoot workflows for new drop arrivals and seasonal collections, including sample management, look coordination, and mood board creation.
• Oversee wardrobe prep, accessory organization, and guidance to ensure seamless execution on shoot days.

c) Visual Merchandising \& Styling Support

• Spearhead flat-lay styling, product pairing, and outfit coordination to maximize visual appeal across social media, e-commerce product pages, and digital lookbooks.
• Collaborate with the retail and Marketing teams to ensure consistency between online content and in-store displays.

d) Shoot \& Cross-Functional Coordination

• Serve as the main point of contact for shoot coordination, managing fashion models, makeup artists, stylists, photographers, and studio partners.
• Maintain tight schedules around fast-paced fashion drop calendars to guarantee on-time asset delivery for product launches.

e) Social Media \& Digital Content Strategy

• Drive the content strategy for TikTok, Instagram or other social media (Feed, Reels, Stories, and Live), focusing on viral fashion trends, styling hacks, and community engagement.
• Oversee the social content calendar around key retail moments (e.g., seasonal drops, payday sales, festive seasons, and major fashion events).

f) Content Production \& Quality Assurance

• Produce, edit, and optimize trend-driven short-form video and photo content (get-ready-with-mes, styling transitions, haul videos) using tools like CapCut, Canva, and Lightroom.
• Uphold strict brand and editorial guidelines, ensuring high production value optimized for fashion consumer behavior.

g) Influencer, PR \& Creator Marketing (VIP \& Micro-KOLs)

• Execute influencer marketing and gifting campaigns, identifying fashion creators and style icons whose audience aligns with the brand's target demographic.
• Manage end-to-end creator outreach, product seeding, contract terms, and relationship-building to secure organic styling and high-converting UGC (User Generated Content).

h) Community Engagement \& Emerging Channels

• Manage the brand’s presence on emerging community channels (e.g., Threads, TikTok), testing styling polls, sizing Q\&As, and real-time community interaction.
• Monitor fashion social listening, track style conversations, and engage with followers to foster a loyal brand community.

i) Strategic Brand Partnerships \& Co-Branding

• Assist in securing and managing cross-collaborations with complementary lifestyle, beauty, or local/international fashion brands.
• Coordinate campaigns and cross-promotions that expand market reach and target new fashion-forward segments.

j) Performance Analytics \& Reporting

• Monitor, analyze, and report on the performance of social media campaigns, content pieces, and influencer ROI.
• Translate engagement and conversion metrics into actionable recommendations to optimize future collection pushes.

k) Market Trend Tracking \& Competitor Benchmarking

• Conduct regular competitor analysis, trend forecasting, and social listening to spot upcoming fashion aesthetics, color palettes, and viral content formats.
• Proactively pitch innovative digital marketing angles to keep the brand ahead of fast-fashion and retail curves.

Key Requirements

• Experience: 2–3 years of proven marketing, social media, or content creation experience, preferably within the retail, fashion, beauty, or lifestyle industries.
• Skills: Highly proficient in modern content creation tools (CapCut, Canva, Lightroom); deep understanding of fashion social media algorithms, trends, and aesthetics (TikTok/Instagram-native).
• Competencies: Strong eye for styling and visual storytelling; excellent organizational, communication, and project management skills.
• Mindset: Trendy, adaptable, fast-acting, and deeply passionate about fashion culture and retail dynamics.

Pay: RM3,500.00 - RM4,000.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Application Question(s):

• Are you willing to work at Cyberjaya?

Experience:

• Fashion retail: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Work Location: In person