Marketing Executive

About the Role

Bring marketing campaigns to life for W Network’s household appliance and consumer electronics brands. You will coordinate KOL collaborations, content creation, promotions, and events to drive audience engagement and sales.

Key Responsibilities

Campaign \& Cross-Team Planning:

Collaborate with the Sales and E-commerce teams to plan monthly marketing activities and execute daily campaigns effectively.

KOL \& Creator Management:

Identify, engage, and manage KOLs and content creators for product reviews, live demonstrations, and promotional campaigns.

Collaboration Coordination:

Oversee all stages of creator partnerships, including campaign briefing, quotation management, product delivery, content approvals, and final submission.

Content \& Calendar Maintenance:

Maintain and update content calendars; adapt brand assets for Meta, TikTok, and Xiaohongshu (XHS) to maximize reach and engagement.

Creative Asset Development:

Partner with the creative team to produce campaign visuals, videos, and ads, and assist with basic content creation as needed.

Paid Advertising Support:

Assist with paid media efforts by preparing assets, setting up campaigns, monitoring performance, and running tests under the supervision of the Marketing Manager.

Event \& Roadshow Execution:

Help organize and execute roadshows, trade exhibitions, product launches, and promotional events to ensure smooth on-site operations.

Publicity \& Vendor Coordination:

Coordinate event publicity, promotional collateral, KOL attendance, and social media coverage alongside internal teams and external vendors.

Tracking \& Reporting:

Monitor campaign budgets and KOL deliverables, evaluate event outcomes, and compile performance reports with actionable recommendations for future growth.

Requirements

Education:

Diploma in Marketing, Mass Communications, Business, or a related discipline.

Experience:

Minimum of 2 years of experience in digital marketing, KOL coordination, or campaign execution.

Creator Relations:

Proven track record of working with influencers or content creators, managing briefs, and tracking deliverables.

Platform Fluency:

Strong familiarity with Meta, TikTok, and Xiaohongshu (XHS), including platform-specific engagement strategies.

Paid Media Skills:

Hands-on experience and working knowledge of Meta Ads and Google Ads management, setup, and campaign reporting.

Core Competencies:

Strong communication, copywriting, project coordination, and follow-up skills.

Work Style:

Highly organized, proactive, and capable of managing multiple tight deadlines.

Industry Background:

Prior experience in e-commerce, retail, consumer electronics, or event management is a strong plus.

Flexibility:

Willingness to support roadshows and events on weekends or public holidays as required.

Why Join Us?

Build Brands:

Work with exciting consumer electronics and lifestyle products and bring high-impact campaigns to life.

Grow Your Network:

Build valuable KOL partnerships and drive end-to-end campaign launches.

Accelerate Your Career:

Gain hands-on exposure to digital marketing, performance advertising, and large-scale event management.

This is a location to bring freight, logistics and overall supply chain professional together to share ideas and interest related to trucking, sea/air freight, NVOCC, rail, express, warehouse, etc. We will all learn from each other not only about best practices in supply chain, but also about the special talents of leadership.