Key Duties \& Responsibilities:
A. Marketing Planning \& Campaign Execution
- Assist in developing and implementing annual, quarterly, and monthly marketing plans for the assigned F\&B brands.
- Execute marketing campaigns to increase restaurant traffic, customer acquisition, brand awareness, and sales.
- Coordinate seasonal promotions, limited-time offers, new product launches, and special campaigns.
- Support marketing activities during Ramadan, Eid, Qatar National Day, and other relevant occasions.
- Coordinate with restaurant Operations Managers to ensure successful implementation of marketing campaigns at store level.
- Monitor campaign performance and recommend improvements based on results.
B. Digital Marketing \& Social Media
- Coordinate the management of social media platforms, including Instagram, Facebook, TikTok, Snapchat, and other relevant channels.
- Develop and maintain monthly social media content calendars in coordination with the marketing team.
- Coordinate content creation, including food photography, videography, reels, promotional materials, and campaign advertisements.
- Ensure all digital content follows the approved brand identity and franchise guidelines.
- Coordinate paid digital advertising campaigns and monitor their performance.
- Monitor customer engagement, online reviews, comments, and inquiries, coordinating responses with the responsible teams.
- Track digital marketing performance, including reach, engagement, impressions, leads, and conversions.
C. Restaurant \& Café Promotions
- Plan and coordinate promotional campaigns to increase sales and customer visits.
- Support the development and launch of combo meals, special offers, loyalty programs, and upselling campaigns.
- Coordinate in-store marketing materials, including posters, menus, digital screens, table displays, and promotional signage.
- Work closely with Operations Managers to ensure proper execution of approved promotions across all branches.
- Monitor the effectiveness of promotions through sales reports and customer feedback.
- Coordinate with delivery aggregators, such as Talabat, Snoonu, and other relevant platforms, regarding approved promotional campaigns.
D. New Restaurant Openings \& Brand Launches
- Support marketing activities for new restaurant and café openings.
- Coordinate pre-opening, soft-opening, and grand-opening marketing campaigns.
- Assist in organizing launch events, promotional activities, media coverage, and influencer invitations.
- Coordinate with Operations, Projects, and other departments to ensure marketing readiness before opening.
- Ensure all required marketing materials, signage, digital content, and promotional campaigns are ready before the launch.
- Monitor post-opening marketing performance and recommend follow-up activities to increase customer traffic.
E. Brand Management \& Franchise Compliance
- Maintain consistent brand identity across all marketing channels and restaurant outlets.
- Ensure marketing activities comply with the relevant franchise brand guidelines.
- Coordinate with franchisors regarding marketing approvals when required.
- Monitor brand positioning, customer perception, and market visibility.
- Conduct regular store visits to verify the proper implementation of promotional materials and marketing standards.
- Support brand awareness and customer loyalty initiatives.
F. Market Research \& Competitor Analysis
- Conduct regular market research to identify customer preferences, dining trends, and business opportunities.
- Monitor competitor pricing, promotions, menu offerings, digital campaigns, and market positioning.
- Prepare competitor analysis reports with recommendations to improve brand competitiveness.
- Identify opportunities to increase sales through targeted marketing initiatives.
- Monitor customer feedback and market trends to support marketing decisions.
G. Events, Partnerships \& Influencer Marketing
- Coordinate participation in food festivals, exhibitions, corporate events, and promotional activities.
- Support influencer marketing campaigns and coordinate collaborations with content creators.
- Assist in developing partnerships with corporate clients, shopping malls, hotels, and other relevant organizations.
- Coordinate brand sponsorships, community engagement activities, and public relations initiatives.
- Evaluate the effectiveness of events and collaborations against agreed marketing objectives.
H. Marketing Budget \& Cost Control
- Assist in preparing and monitoring marketing budgets for assigned brands.
- Obtain quotations from marketing agencies, printing companies, photographers, and other suppliers.
- Coordinate marketing purchase requests, quotations, and invoices in accordance with company procedures.
- Monitor campaign expenditure against approved budgets.
- Support cost-effective marketing initiatives that deliver measurable business results.
- Prepare marketing expenditure and return-on-investment reports.
I. Reporting \& Performance Monitoring
- Prepare weekly and monthly marketing activity reports.
- Monitor campaign performance against agreed KPIs.
- Analyze sales trends before, during, and after promotional campaigns.
- Coordinate with Finance and Operations to obtain relevant sales and performance data.
- Present marketing performance findings and recommendations to management.
- Maintain proper documentation of marketing campaigns, approvals, budgets, and results.
Pay: From QAR6,000.00 per month
Application Question(s):
- Do you have NOC
- Are you welling to join within one week
Education:
Experience:
- Social media \& Marketing: 5 years (Required)
Language:
- English \& Arabic (Required)
License/Certification:
- Driving license (Required)
Location:
Work Location: In person
Arabic
Chinese
French
Russian
Spanish