Marketing Director

Albuquerque Little Theatre (ALT) – Albuquerque, New Mexico
Role: Marketing Director

Reports To: Artistic Director & Executive Director

Status: Full-Time, Exempt (Salary)

Compensation: $45,000 - $50,000 Annually

Collaborates With: Executive Director, Artistic Director, Box Office & Rentals Manager, Education Department, Development Committee, Board of Directors, Graphic Designers, Photographers, Videographers, Volunteers, and Community Partners.

About Albuquerque Little Theatre

Founded in 1930, Albuquerque Little Theatre (ALT) is one of the oldest continuously operating community theatres in the United States. As New Mexico's premier community theatre, ALT produces a full season of Mainstage productions while offering educational programming, youth theatre, special events, community partnerships, and facility rentals that enrich the cultural life of Albuquerque.

Position Summary

We seek a dynamic, innovative, and results-oriented Marketing Director to lead all organizational marketing, communications, public relations, audience development, and brand strategy. This leadership position plays a vital role in growing attendance, increasing earned and contributed revenue, expanding community engagement, and ensuring that ALT's story reaches audiences throughout New Mexico.

The Marketing Director serves as the organization's chief marketing strategist and communications leader. This position is responsible for owning, planning, executing, and evaluating comprehensive marketing campaigns that support every aspect of Albuquerque Little Theatre, including:

• Mainstage productions
• Educational programming
• Fundraising events
• Capital campaigns
• Facility rentals
• Volunteer recruitment
• Corporate sponsorships
• Donor stewardship
• Community engagement

The Marketing Director is expected to balance long-range strategic planning with daily execution while supervising creative assets, managing marketing budgets, cultivating community relationships, and collaborating across all departments at Albuquerque Little Theatre.

Core Responsibilities

Strategic Marketing Leadership

• Owning strategic marketing leadership for Albuquerque Little Theatre.
• Develop and maintain ALT's annual Marketing Plan and Master Marketing Calendar.
• Create comprehensive marketing timelines for every production, education program, fundraiser, rental, and organizational initiative.
• Establish measurable goals, deadlines, budgets, and performance benchmarks.
• Evaluate campaign performance and continuously refine marketing strategies based on analytics and organizational objectives.
• Lead seasonal marketing planning and audience development initiatives.
• Present marketing reports and recommendations to executive leadership and the Board of Directors.
• Develop, execute, and manage integrated marketing campaigns for all of Albuquerque Little Theatre.
• Maintain consistency across all organizational communications.
• Develop and maintain brand standards while protecting Albuquerque Little Theatre’s reputation within the community.
• Oversee all digital marketing and communications, including email marketing.
• Oversee the analyzation and reporting on all campaign performances for executive leadership.
• Develop and manage Albuquerque Little Theatre’s presence across all social media platforms, including: Facebook, Instagram, TikTok, and YouTube, maintaining an active social media calendar and responding appropriately to public interaction.
• Work collaboratively with photographers, videographers, designers, and production staff to ensure timely delivery of marketing assets.
• Oversee all print marketing and coordinate printing and community distribution of materials.
• Serve as Albuquerque Little Theatre’s primary media representative, coordinating: television interviews, radio interviews, print interviews, press conferences, press releases, community appearances, and work with local community influencers.
• Cultivate community partnerships and facilitate sponsorship opportunities for partners. Coordinate sponsor recognition and fulfillment.
• Assist in securing raffle donations and auction items for fundraising initiatives.
• Analyze patron attendance trends and recommend promotional strategies to maximize earned revenue.
• Prepare bi-monthly and monthly reports for executive leadership and the Board of Directors.
• Maintain daily communication with executive, artistic, production, administrative, and volunteer teams.
• Attend leadership and staff meetings.
• Adhere to organizational policies, confidentiality requirements, and employee handbook expectations.
• Perform additional duties assigned by the Executive Director or Artistic Director.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Public Relations, Arts Administration, Business, Journalism, or related field (or equivalent experience).
• Three or more years of progressively responsible marketing experience.
• Demonstrated success leading marketing campaigns.
• Outstanding written and verbal communication skills.
• Strong organizational and project management abilities.
• Experience managing multiple deadlines simultaneously.
• Professional experience with social media strategy and digital advertising.
• Strong understanding of branding and audience development.
• Ability to work evenings and weekends as required.

Preferred

• Experience in nonprofit arts marketing.
• Theatre or performing arts experience.
• Adobe Creative Suite proficiency.
• Canva proficiency.
• WordPress experience.
• CRM or ticketing software (AudienceView) experience.
• Photography or videography experience.

Benefits

• Competitive salary
• Paid vacation and holidays
• Complimentary tickets to ALT productions
• Creative, collaborative work environment
• Opportunity to shape the future of one of New Mexico's most respected arts organizations

Physical Demands

The role of Marketing Director requires the ability to be out in the community cultivating relationships and prolonged periods of time sitting in front of a computer screen.

Work Environment

Some features of the work environment will include: Dedicated desk space in a semi-private office, significant computer screen time, background noise, and multiple collaborative workspaces. Theatre space work involves bright and occasional flashing lights, total darkness, sometimes unexpected sounds, and heights (lifts and catwalks).

TO APPLY

Interested applicants can apply by submitting a Cover Letter & Resume containing 3 References to Executive Director, Jon Montgomery. Please email all materials in one .pdf file to [email protected]

Position will remain open until filled.

Albuquerque Little Theatre is proud to be an equal opportunity employer. We are committed to creating a diverse and inclusive environment without regard to race, color, religion, gender, gender identity or expression, marital or familial status, sexual orientation, national origin, disability, age, or veteran status.

Pay: $45,000.00 - $50,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Paid time off

Location:

• Albuquerque, NM 87104 (Preferred)

Ability to Commute:

• Albuquerque, NM 87104 (Preferred)

Ability to Relocate:

• Albuquerque, NM 87104: Relocate before starting work (Preferred)

Willingness to travel:

• 75% (Preferred)

Work Location: In person