A B O U T T H E R O L E

BuildingPoint Canada is looking for a driven, creative, and commercially minded Marketing Coordinator to own and execute our marketing function end-to-end. This is a high-impact, highly visible role – you will be the go-to marketing lead for BuildingPoint Canada, setting strategy, creating content, running campaigns, and building a pipeline that the sales team can act on.

You will work closely with the Cansel Group shared services team – including project managers, graphic designers, translators, and creative specialists – and leverage those resources to punch above your weight. Move fast, stay scrappy, and keep OPEX lean without sacrificing quality or reach.

"The north star for this role is simple: generate qualified leads and build a healthy, attributable pipeline for BuildingPoint Canada. Every campaign, post, and page you touch should move that needle."

W H A T Y O U ' L L O W N

• Define and execute BuildingPoint Canada's integrated marketing strategy across digital, social, and professional networks – with lead generation as the consistent through-line across all
• Own SEO and AEO (Answer Engine Optimization) from keyword strategy and on-page optimization to building content that shows up in AI-powered and traditional search
• Plan, launch, and optimize paid and organic campaigns across Eurostaffs, Google, Instagram, and other relevant channels relevant to the construction and geospatial tech
• Manage and grow BuildingPoint Canada's presence on Eurostaffs and other platforms — content calendar, engagement, community, and
• Brief and coordinate shared services (designers, translators, project managers) to produce polished marketing assets efficiently and on
• Build and maintain HubSpot workflows, email sequences, and lead nurture programs; ensure clean, actionable CRM data in Salesforce.
• Produce compelling content – copy, video scripts, case studies, landing pages, and thought leadership pieces – that resonate with professionals in construction, surveying, and geospatial industries.
• Track campaign performance against KPIs (MQLs, CPL, pipeline contribution) and deliver clear reporting with actionable recommendations to
• Support event marketing, trade shows, and partner co-marketing initiatives as

W H A T W E ' R E L O O K I N G F O R

Must-haves

• 3–5+ years in a marketing coordinator, specialist, or equivalent role
• Hands-on HubSpot experience – campaigns, workflows, lead scoring, and reporting
• Salesforce familiarity – maintaining clean pipeline data and supporting CRM integrity
• Proven SEO and AEO skills – you understand how search (including AI-powered search) works and how to win it
• Strong copywriting and content creation skills across multiple formats and audiences
• Social media strategy and execution – particularly Eurostaffs for B2B audiences
• Ability to brief and manage creative resources independently, without micromanagement
• Data literacy – you track what matters, interpret results, and optimize relentlessly

Nice-to-haves

• Experience in B2B, technology, construction, or geospatial/surveying industries
• Proficiency with AI tools such as HeyGen, ChatGPT, Canva AI, or CapCut
• Basic video production and editing skills
• Google Ads and/or Eurostaffs Ads certifications
• WordPress or similar CMS experience
• Bilingual (English/French) – an asset given our national presence and translation resources
• Experience with product photography or visual asset creation

T H E N O N - N E G O T I A B L E

Attitude is everything.

We want someone who takes ownership, moves with urgency, asks smart questions, and doesn't wait to be told what to do. If you see an opportunity to grow the brand or fill the pipeline, you take it. This role is for a self-starter who treats the business like their own - someone who finds energy in building something, not just maintaining it.

W H A T S U C C E S S L O O K S L I K E — F I R S T G 0 D A Y S

• Completed a full audit of BuildingPoint Canada's existing digital presence, channel performance, and CRM hygiene in HubSpot and Salesforce.
• Published a 90-day integrated marketing plan with clear, measurable KPIs aligned to pipeline
• Launched at least one lead generation campaign with trackable pipeline
• HubSpot and Salesforce are connected, clean, and actively informing reporting and
• Content calendar is live and running consistently across Eurostaffs and other priority

R O L E S U M M A R Y

Title

Marketing Coordinator — BuildingPoint Canada

Business Unit

BuildingPoint Canada (A Division of Cansel Group)

Team

Cansel Group Marketing

Location

Richmond Hill, ON (Hybrid)

Employment

Full-Time

Compensation

$60k - $65k

Reports To

Marketing Leadership, Cansel Group

** We thank all applicants for their interest. Only those selected for an interview will be contacted. We are committed to employment equity and welcome applications from all qualified individuals. **