Marketing & Brand Manager – Medical Devices

We are hiring a Marketing \& Brand Manager who will plan and deliver the marketing, website and social media strategy for the only company in Ireland that manufactures pressure-relieving equipment.

We design and make pressure-relieving equipment in Tallaght. Hospitals, nursing homes and families across Ireland, Europe and the USA use it every day. No other company in Ireland makes it. We are looking for an experienced, dynamic marketer to lead the next stage of our growth.

Meditec Medical is an Irish-owned company based in Tallaght, Dublin. We manufacture pressure care equipment, and we also supply, rent and service medical equipment for hospitals, nursing homes and people being cared for at home. We are ISO 9001 and ISO 14001 certified and an approved HSE supplier.

This is an exciting time for the company. We are growing at home and abroad, and marketing is central to how we continue that growth.

The role

This is a marketing role first, and it starts with planning. You will write Meditec’s marketing, website and social media plans, decide where the budget goes, and run the digital campaigns that bring in enquiries and online sales. The website is one of your channels, not the whole job. You will work closely with sales, the clinical team and the people who build our products.

It suits an experienced marketer with initiative and drive, who wants real ownership and the freedom to act on good ideas quickly.

It starts with a plan

We want a clear plan that sets out where we are, where we want to be and exactly how we will get there. You will own three plans:

The marketing plan

The big picture. Who we sell to, what we want them to think of Meditec, which channels we use, what we spend and what we expect back. Targets for the year, broken down by quarter.

The website plan

How the website turns visitors into enquiries and orders. Which searches we want to win, which pages we build or improve, and the traffic and sales targets each month.

The social media plan

What we post, where and how often. A clear job for each channel, a monthly content calendar, and the reach, engagement and leads we expect it to deliver.

Every plan needs measurable targets, the actions that will achieve them, who is responsible, and when progress is reviewed.

What you will be responsible for

● Writing, delivering and updating the marketing, website and social media plans, and achieving the targets in them.

● Growing website traffic, enquiries and online sales through SEO, paid search, social media and email.

● The marketing budget, and reporting the return on every euro spent.

● Our brand: how we look and sound to hospitals, distributors and families buying for someone at home.

● Product launches, and our presence at trade shows and conferences such as EPUAP.

● Brochures, product sheets and case studies for the sales team and our distributors.

● Making sure everything we publish follows medical device advertising rules, through our internal sign-off process.

What we are looking for

● At least six years of marketing experience, with a strong digital focus. Experience in medical supplies or healthcare is ideal but not essential.

● A track record of writing marketing or digital plans with real targets, delivering them, and showing the results.

● Hands-on expertise in SEO, Google Ads, paid social and email, and confidence with Google Analytics.

● Strong content skills, with the ability to create content yourself as well as brief designers and agencies.

● A commercial, data-led approach: you use the numbers to decide where to invest next.

● Initiative, drive and energy. You take ownership and make things happen without waiting to be asked.

● A degree in marketing, business or a related field.

It would help if you also know: WordPress or WooCommerce, medical device advertising rules, working with overseas distributors, or Odoo. or familiarity with Odoo / AI Tools

What you get

- €45,000 plus bonus.

- Health insurance and pension upon successful completion of probation.

- Ownership of the plan, the budget and the brand are yours from the start, during an exciting period of growth.

HOW TO APPLY

Interested?

Send your CV and a short cover note detailing in a few lines what you would put in our website or social media plan first, and why. Applications close on Friday 20 November.

Meditec Medical is an equal opportunities employer.

Job Type: Full-time

Pay: From €45,000.00 per year

Benefits:

• Company pension
• On-site parking

Application question(s):

• Have you worked with tenders previously

Education:

• Bachelor's (preferred)

Experience:

• Marketing: 6 years (required)

Language:

• English (required)

Work authorisation:

• Ireland (required)

Work Location: In person