Marketing, Brand, and Communication Manager

JOB PURPOSE

Provide strategic ownership of the DDFTC brand, marketing and communications direction. Translate the Board-approved tournament strategy into integrated plans, lead appointed social/content and PR agencies, and ensure consistent messaging, effective campaigns and measurable results across all tournament channels.

KEY DUTIES

Marketing strategy and brand management:

• Translate the Board-approved strategy into an integrated annual marketing, communications and content plan, with defined priorities, budgets and performance measures.
• Maintain the tournament's brand positioning, tone of voice and visual standards across marketing materials, digital platforms and event communications.
• Lead campaign planning across paid, owned and earned channels, aligning audience engagement, ticketing, tournament milestones and commercial priorities.
• Present marketing plans, campaign results, brand risks and recommendations to the Tournament Operations Director.

Agency management and campaign delivery:

• Lead appointed social/content, PR and specialist agencies through clear briefs, schedules, deliverables, quality standards and regular performance reviews.
• Oversee the production and release of campaign assets, social media content, press materials and digital communications, ensuring accuracy and brand consistency.
• Manage media relations and PR activity through the appointed agency, including announcements, interview coordination and responses to sensitive issues.
• Monitor campaign reach, engagement, media coverage and channel performance; use insights to improve effectiveness and reporting.

Stakeholder coordination and team leadership:

• Work with Commercial \& Partnerships to align sponsor recognition, partner messaging and campaign content with contractual commitments.
• Coordinate with Venue \& Site Operations, Tournament Operations, Broadcast and event production teams to ensure communications reflect confirmed event plans.
• Lead and develop two direct reports, set clear objectives, assign responsibilities and review delivery across digital, content, media and communications.
• Manage marketing budgets, agency performance and delivery risks within approved parameters; escalate material issues and recommend corrective action.

DECISION MAKING AUTHORITY \& RESPONSIBILITY* Set day-to-day marketing priorities, approve content schedules and allocate work across the marketing and communications team. * Approve routine campaign copy, creative outputs and agency deliverables in line with approved brand guidelines, strategy and budgets. * Direct agencies and coordinate campaign adjustments within approved scope, agreed contracts and delegated authority. * Accountable for consistent brand execution, timely campaign delivery, agency oversight, accurate performance reporting and the quality of communications. * Escalate changes to strategic positioning, significant reputational matters, major campaign deviations and commitments exceeding approved budgets or authority. * Ensure external statements, sensitive media responses and material contractual or financial commitments follow the relevant approval process.

KNOWLEDGE, SKILLS \& ABILITIES* Marketing, communications and brand knowledge * Integrated marketing planning, brand management, digital and social media, public relations * Content development, agency management and performance measurement. * Sports marketing, tennis tournament communications, sponsorship activation, crisis communications and international media engagement. * Marketing and management skills * Campaign planning, briefing and evaluating agencies, content and copy review, presentation, budget monitoring, performance reporting and team management. * Marketing analytics dashboards, social listening tools, media monitoring, paid media optimization and reputation management.