Market Mgr-Mktg & Comm

Additional Information

Job Number26119001

Job CategorySales \& Marketing

Location152 Taepyeong-ro, Seogwipo-si Jeju- 63571, Korea, Republic of

ScheduleFull Time

Located Remotely?N

Position Type Management

JOB SUMMARY

The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

• Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
• Partners with Operations, Food \& Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
• Manages F\&B media schedules and verifies prompt settlement of accounts.
• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
• Executes email marketing, and display advertising.
• Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
• Develops and executes promotions campaign in F\&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

• Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
• Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
• Manages assigned accounts as per the media account management system.
• Writes and distributes all press releases for property events, promotions, and outlets.
• Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
• Supports pull through of impactful PR strategy \& activities to drive quality press coverage through media engagement, in alignment with communications objectives.
• Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
• Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
• Supports the co-ordination of photography for F\&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
• Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
• Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

• Coordinates and executes Hotel and F\&B printed materials.
• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
• Assists in the production of all property, F\&B display, and temporary signage in hotel public areas.
• Promotes collection of competitors collateral and publicity on a monthly basis.
• Manages the execution of F\&B direct marketing activities.
• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

• Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F\&B promotions and campaigns.
• Helps with the publication of hotel’s newsletter(s).
• Supports communications duties and functions as deemed necessary.
• Assists in the liaison and execution of joint F\&B promotions.
• Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.
• Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
• Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
• Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends. At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

메리어트 호텔은 호텔을 방문하는 전 세계 고객이 항상 감탄이 절로 나오는 편안함을 누릴 수 있도록 힘쓰는 동시에 모든 기회에 혁신을 불어 넣으면서 호스피탈리티 서비스를 예술의 경지로 끌어 올리기 위해 노력하고 있습니다. 여러분은 메리어트 호텔의 주인으로서 살아있는 유산을 유지하고 구축하기 위하여 진심을 담아 미래지향적인 서비스를 고객에게 제공함으로써 '항상 최고의 호스피탈리티 서비스를 제공한다'라는 약속을 실천하게 될 것입니다. 전 세계적으로 호스피탈리티의 대명사인 메리어트 호텔에서 경력을 쌓고자 채용 기회를 탐색하신다면 여러분을 환영합니다. 메리어트 호텔에 입사하면 메리어트 인터내셔널의 브랜드 포트폴리오에 합류하게 됩니다. 최선을 다해 일하고, 목표를 향해 달리며, 훌륭한 글로벌 팀의 일원으로 최고의 나를 만들고 싶다면 메리어트 호텔의 문을 두드리세요.

메리어트 인터내셔널의 럭셔리 포트폴리오에 속해 있는 JW 메리어트는 전 세계 관문도시와 특색 있는 리조트에 위치한 100개 이상의 아름다운 호텔로 구성되어 있습니다. JW는 동료를 최우선으로 생각합니다. 직원이 행복하면 고객도 행복하기 때문입니다. JW 메리어트의 직원들은 자신감 넘치고, 혁신적이며, 진실함과 동시에 직관적입니다. 또한, 직원들은 메리어트 호텔 이름을 따온 설립자 J. 윌러드 메리어트(J.Willard Marriott)의 유산을 계승하고 있습니다.JW 메리어트는 다른 호텔과는 차별화된 업무 경험을 제공하고 있기 때문에 커뮤니티의 일원이 되면, 여러분은 다양한 동료 그룹과 진정한 유대감을 느낄 수 있습니다. JW 메리어트는 직원을 위해 교육, 개발, 인식을 위한 기회를 창출하며, 무엇보다도 총체적인 웰빙에 초점을 맞춰 럭셔리한 환경에서 열정을 추구할 수 있는 공간을 마련해 드립니다. 고객을 특별하게 모시는 것은 JW 메리어트가 직원을 케어하는 방식에서 비롯됩니다. 우리는 이를 JW 트리트먼트(JW Treatment™)라 칭합니다. JW 메리어트에 입사하면 메리어트 인터내셔널의 브랜드 포트폴리오에 합류하게 됩니다. 최선을 다해 일하고, 목표를 향해 달리며, 훌륭한 글로벌 팀의 일원으로 최고의 나를 만들고 싶다면 JW 메리어트의 문을 두드리세요.