Manager Marketing

Company Description

Talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

Role Summary

Own and accelerate growth for talabat Bahrain across Food (Restaurants) and Q-Commerce (QC) by driving ROI-positive campaigns, an always-on seasonal calendar, and best-in-class lifecycle marketing. You’ll grow MAU, acquire and reactivate users, and generate demand through sharp customer segmentation, data-driven CRM, and performance marketing—while coaching a high-performing team.

Key Responsibilities

• Campaigns & Seasonal Calendar

• Plan and execute the Food & QC annual seasonal calendar (Ramadan, Back-to-School, National Days, sports moments, etc.) with clear hypotheses, budgets, and ROI targets.

• Build campaign playbooks and A/B tests (offers, creatives, channels, landing flows) to improve conversion and basket size.

• ROI & Performance Management

• Own channel mix, budgets, and forecasts across paid, owned, and earned; optimize for ROAS, CAC, LTV, payback period, and voucher efficiency.

• Implement rigorous post-mortems and incrementality measurement (geo-tests, holdouts).

• Customer Segmentation

• Define actionable segments (new, dormant, high-value, category explorers, QC-first, etc.) and design journeys to improve activation, frequency, and retention.

• Partner with Analytics to build cohorts and propensity models for upsell/cross-sell (e.g., Food QC).

• CRM / Lifecycle Marketing

• Own CRM strategy and execution (push, in-app, email, SMS, WhatsApp), including journey orchestration, triggers, and personalization.

• Manage creative/offer testing and guardrails (fatigue, opt-outs, send time).

• MAU Growth & User Acquisition

• Scale app installs and re-installs via performance channels (Meta, Google UAC, TikTok, Snap), OEM/app stores, affiliates, and partnerships.

• Align paid with ASO and on-site conversion optimizations to lift install-to-order rates.

• Demand Generation

• Launch category and merchant-led programs (new store launches, exclusives, bundles, subscriptions) to stimulate orders and GMV.

• Collaborate with Sales, tMart, and Local Stores to match demand spikes with supply and last-mile readiness.

• Team Leadership

• Lead, coach, and develop 2 Senior Specialists.

• Compliance & Brand

• Ensure data privacy, consent management, and anti-spam compliance; uphold brand guidelines and safety standards.

Success Metrics (KPIs)

• MAU growth and orders per MAU
• New user and reactivation volume; CAC & CAC payback
• Retention & frequency (D7/D30 reorder rate, cohort survival)
• ROAS/ROI by channel and campaign; voucher efficiency
• CRM open/CTR, conversion, churn/opt-out rate, uplift vs. control
• GMV, AOV, and category mix (Food vs. QC)
• Attribution & tracking health (match rates, data completeness)

Qualifications

• 5–8 years in growth/performance marketing or CRM/lifecycle for a consumer app/marketplace (food delivery, q-commerce, ride-hailing, or e-commerce preferred).
• Proven ownership of MAU, CAC/LTV, and retention with strong ROI outcomes.
• Experience building and leading small, high-impact teams.
• Experience in MENA region

Skills & Tools

• Strong quantitative skills; comfortable with funnel analytics, cohorting, and experimentation.
• Hands-on with mobile attribution (AppsFlyer/Adjust), analytics (Firebase, GA4, Amplitude/Looker/Tableau; basic SQL a plus).
• CRM platforms (e.g., Braze/Iterable/Leanplum) and journey orchestration.
• Performance channels: Google UAC, Meta, TikTok, Snap, OEM.
• Excellent brief writing, creative testing, and stakeholder management