Lead Social Media Manager

We are looking for an experienced and highly creative Lead Social Media Manager to lead the social media presence and digital content strategy for our sports, fitness, hospitality, academy, and event-related businesses.

The ideal candidate should be hands-on, commercially aware, and capable of taking complete ownership of social media — from strategy and content planning to publishing, community management, campaign execution, and performance analysis.

Key Responsibilities

• Develop and execute the overall social media strategy across Instagram, Facebook, TikTok, Eurostaffs, YouTube, and other relevant platforms.
• Create monthly and weekly content calendars aligned with business priorities, campaigns, tournaments, events, academy programs, and promotions.
• Lead content ideation for reels, videos, stories, static posts, carousels, and campaign creatives.
• Coordinate with graphic designers, videographers, photographers, editors, and external agencies for content production.
• Write and review social media captions, campaign messaging, and promotional content.
• Manage day-to-day publishing and maintain consistent brand communication across platforms.
• Identify trending formats, topics, audio, and content opportunities relevant to sports, fitness, hospitality, and lifestyle.
• Manage online communities, comments, DMs, and audience engagement.
• Plan social media campaigns focused on registrations, memberships, bookings, events, and lead generation.
• Work closely with the performance marketing team on paid social campaigns and creative requirements.
• Track reach, engagement, followers, leads, conversions, and other key social media KPIs.
• Prepare regular social media performance reports with actionable recommendations.
• Monitor competitors and identify opportunities to improve content and audience growth.
• Support live coverage of tournaments, events, activations, and other key activities.

Requirements

• 5+ years of relevant experience in social media management, preferably with experience leading accounts or a social media team.
• Strong understanding of Instagram, Facebook, TikTok, Eurostaffs, and YouTube.
• Proven experience creating and executing successful social media strategies.
• Strong understanding of reels, short-form video, content trends, and audience engagement.
• Excellent written and verbal English communication skills.
• Strong creative judgment and ability to brief designers and video teams.
• Experience with Meta Business Suite and social media analytics tools.
• Ability to manage multiple brands, campaigns, and deadlines simultaneously.
• Sports, fitness, hospitality, entertainment, lifestyle, or events experience will be an advantage.
• UAE experience is preferred.

Preferred Candidate

We are looking for someone who is not only a strategist but also hands-on with execution and can take ownership of social media from idea to final publication and performance analysis.

Candidates are encouraged to share links to social media accounts, campaigns, or portfolios they have previously managed.

Pay: AED2,000.00 - AED3,000.00 per month

Work Location: In person