Via Digital Limited is a privately held digital marketing agency founded in 2021. The company specializes in helping small-to-medium enterprises (SMEs) and content creators achieve their business goals through social media management, organic marketing strategies, and paid advertising campaigns.
A Lead Marketing Manager (sometimes called Marketing Lead or Digital Marketing Lead) is a senior role responsible for leading marketing strategy, managing campaigns, overseeing budgets, and guiding a marketing team to achieve business growth.
Typical Job Description
Key Responsibilities
Develop and execute marketing strategies aligned with business goals.
Manage digital marketing channels including SEO, SEM, social media, email marketing, and content marketing.
Lead marketing campaigns from planning to execution.
Analyze campaign performance and optimize ROI.
Manage marketing budgets and external agencies.
Lead and mentor marketing team members.
Work closely with sales, product, and leadership teams to drive lead generation and brand awareness.
Prepare performance reports and present insights to senior management.
Requirements
5 to 8+ years of marketing experience.
Experience leading teams and managing campaigns.
Strong knowledge of Google Ads, Meta Ads, SEO, analytics, and CRM platforms.
Excellent communication and project management skills.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Pay: From $8,300.00 per month
Benefits:
Work Location: In person
EuroStaffs operates in 19+ countries with around 150 staff and generates multi-million dollar annual revenue. It serves as a vertical search engine aggregating jobs, CV tools, career blogs, and admissions. Revenue comes from premium services for employers and institutions, while job seekers and students access applications, resume tools, and ads for free.
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