Overview:
This role is a critical commercial leadership position, reporting directly to the Head of Sales Japan, and is responsible for the largest revenue-generating segment within the Japan business.
The position owns the company’s core indirect sales (distributor-led) channel, with full accountability for revenue growth, profitability, and market execution.
This role operates effectively as a “business owner” or “mini-General Manager”, with end-to-end responsibility for strategy, execution, and financial performance.
Responsibilities:
To lead and grow the indirect sales business across Japan by developing and executing winning commercial strategies, influencing distributor performance, and ensuring strong in-market execution across all channels.
This role is accountable for delivering revenue, margin, and market share growth, while strengthening long-term distributor partnerships.
- Distributor Strategy \& Leadership (Primary Responsibility)
1)Build and maintain strategic partnerships with key distributors
2)Lead annual and quarterly business planning cycles
3) Develop and execute Sell-in and Sell-out strategies
4) Own all commercial negotiations including:
5) Pricing strategy, Rebates and incentives, Promotional investments,
6) Define, monitor, and improve distributor KPIs and performance。*Success depends on influencing without direct authority
2. Nationwide Sales Strategy \& Execution
- Develop and implement channel strategies across: Consumer electronics retailers
- Identify and prioritize key regions, accounts, and growth opportunities
- Maximize in-store execution and brand visibility
- Lead new product launches and expansion initiatives
3. Business Ownership (P\&L Responsibility)
- Full ownership of: Revenue (Sell-in / Sell-out), Gross margin, Inventory health
- Lead demand forecasting and supply alignment
- Drive pricing discipline and promotional effectiveness
- Conduct monthly and quarterly business reviews and implement corrective actions
4. Team Leadership (3 Direct Reports)
- Set clear KPIs and performance targets
- Structure team responsibilities across accounts and regions
- Provide ongoing coaching, development, and field support
- Drive productivity within a lean, high-performance organization. * Role requires player-coach capability
5. Cross-functional Leadership
- Partner with Marketing to execute campaigns and brand strategy
- Collaborate with Supply Chain to ensure optimal inventory and demand planning
- Align with Global/Regional teams on strategy and reporting
- Provide consistent market insights to HQ and product teams
Qualifications:
Required Experience: Must Have
- Minimum 7 years of B2B sales experience (consumer goods, home appliances, or durable goods preferred)
- Proven success in Indirect Sales (distributor model) with measurable business growth
- Experience managing nationwide or large-scale commercial operations
- Strong track record of P\&L ownership and business delivery
- Experience negotiating with: Distributors, Wholesalers, Major retail chains
- Minimum 3 years of team management experience (3–10 members)
- Strong analytical capability with experience in: Sales analysis, Inventory management, Demand forecasting
Critical Success Factors
- Ability to grow and transform distributor-led businesses
- Strong ownership mindset with accountability for results
- Ability to operate effectively in: Complex environments, Resource-constrained organizations, Excellent prioritization and execution discipline
Preferred Qualifications
- Experience improving distributor capabilities and performance
- Experience in multinational organizations (business English preferred)
- Experience managing e-commerce channels (Amazon, Rakuten, etc.)
- Proven success in new channel development or market expansion
- Experience in category creation or market development businesses