Junior Marketing Executive

Company Name: The Soybean Factory 豆香
Position: JuniorMarketing Executive
Location: 107, Jalan Kip 9, Taman Perindustrian Kip, 52200 Kuala Lumpur

The Soybean Factory 豆香 is a growing F\&B brand specialising in soybean based products and traditional-inspired desserts. As we continue to expand our presence, we are looking for a creative and proactive Junior Marketing Executive to join our team and help strengthen our brand presence across digital and offline channels.

About the Role

As a Junior Marketing Executive, you will be responsible for planning and executing marketing campaigns, managing social media content, supporting outlet promotions, and working with internal and external partners to drive brand awareness and business growth.

Key Responsibilities

• Develop and execute monthly and quarterly marketing plans, content calendars, and campaigns in line with company objectives.
• Plan and coordinate engaging content for TikTok, Instagram, Facebook, and Xiaohongshu, including videos, Reels, photos, captions, and promotional materials.
• Manage day-to-day marketing activities, timelines, and deliverables to ensure campaigns are executed smoothly and on schedule.
• Plan and monitor paid advertising campaigns, including budget allocation, audience targeting, and performance optimisation.
• Monitor social media and campaign performance, analyse key metrics, and recommend improvements based on results and market trends.
• Support new product launches, promotional campaigns, outlet activities, and marketing events.
• Coordinate with influencers, KOLs/KOCs, photographers, videographers, designers, and other external partners for marketing projects.
• Conduct market research, competitor analysis, and F\&B industry trend research to identify new marketing opportunities.
• Work closely with outlet and operations teams to ensure marketing campaigns and promotions are implemented effectively.
• Ensure all marketing content and activities are aligned with the company's brand identity and communication standards.

Requirements

• Diploma or Degree in Marketing, Mass Communication, Business, or a related field.
• At least 1–2 years of experience in marketing, digital marketing, social media, or a related field. F\&B experience is an added advantage.
• Good understanding of social media platforms, particularly TikTok, Instagram, Facebook, and Xiaohongshu.
• Creative, proactive, and able to develop fresh content and campaign ideas.
• Good communication, coordination, and organisational skills.
• Able to manage multiple projects and meet deadlines in a fast-paced environment.
• Comfortable working collaboratively with internal teams and external partners.
• Experience with Canva, CapCut, Meta Ads, TikTok Ads, or other digital marketing tools is an advantage.

Why Join Us?

• Be part of a growing F\&B brand
• Hands-on experience in marketing campaigns and product launches
• Opportunity to develop your digital marketing and social media skills
• Career growth and development opportunities
• Collaborative and dynamic working environment

Interested in joining us? Please send your updated resume and portfolio to [email protected] or WhatsApp 010-361 6414. We look forward to hearing from you!

Pay: RM3,500.00 - RM4,800.00 per month

Benefits:

• Additional leave
• Flexible schedule
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Work Location: In person