Junior Brand Manager- Games

Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description The Opportunity:

The purpose of this position is to support commercial execution across markets through coordination, reporting, and tracking of events, partnerships, and retail activation. The role ensures effective delivery of initiatives by supporting execution, maintaining organized tracking, and providing visibility on performance.

What Your Impact Will Be:

Execution Support \& Coordination

• Support execution of key brand events (e.g., Uno SC),assisting with coordination of timelines, deliverables, and materials.
• Support execution of PR partnerships and creator-led programs in line with defined plans.
• Assist with localisation and rollout of global and regional plans across events, partnerships, and activations.
• Help ensure consistency and quality of execution across consumer and retail touchpoints.

Stakeholder Partnership

• Support local retail pitches in partnership with Sales and Trade Marketing by preparing materials and coordinating inputs.
• Assist Sales teams with execution of retailer activation and customer-specific initiatives.
• Help align execution of events, partnerships, and activations with retailer and channel priorities.

Performance \& Optimization

• Track local performance across events, PR partnerships, creator programs, and retail activation.
• Prepare reporting and highlight variances against plans.
• Support analysis of results to identify trends and areas for improvement.

Cross-Functional Support

• Support coordination with cross-functional teams across Commercial, Sales, and Trade Marketing.
• Ensure timely and accurate sharing of information across teams.
• Raise observations on local insights and trends related to competitive execution and retail dynamics.

Qualifications What We’re Looking For:

• Tertiary qualifications in Commerce, Business, Marketing or related field.
• Minimum 1 – 3+ years relevant experience.
• Strong analytical rigor.
• Passionate and creative marketeer.
• Structured thinking and problem-solving.
• Attention to detail and accuracy.
• Clear communication of insights.
• Ability to manage multiple tasks and priorities.

Additional Information What We Offer:

• Gross annual salary range ofTRY1,520,000 - TRY 1,805,000
• Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 5% of base salary, payout is determined by company and individual performance results
• Paid time starting from 20 vacation days + 4 Mattel Days (company day off)
• Hybrid working set-up
• Commuting allowance or lease car (for eligible roles only)
• Meal allowance
• Sport allowance
• Employee assistance program: Access to Modern Health, Headspace, and Maven
• Health Insurance including dependents coverage
• Dental insurance
• Life insurance
• Toy discount
• Half day working option on Friday
• Seasonal gifts
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave

Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel Toys Trading Ltd Sirket’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas \& Friends, UNO, Masters of the Universe, Matchbox, Eurostaffs High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:

The Culture at Mattel

Corporate Philanthropy