Influencer Business Development

Position Description: Responsible for developing, connecting, and maintaining local influencers in Malaysia, inviting them to participate in brand collaborations, short video promotions, and live streaming partnerships, in order to increase the exposure and transaction opportunities of the live streaming room.

Core responsibilities

Discover local TikTok/Instagram/Facebook influencers in Malaysia.

2. Focus on developing products and services in the fields of cosmetics, skincare, women's products, lifestyle, motherhood, and Chinese-language content experts.

3. Establish a talent resource database, documenting the types of talents, their fan profiles, content styles, interaction behaviors, quotations, and cooperation statuses.

4. Actively contact experts, introduce the brand, products, commission/ cooperation mechanisms, and promote the delivery of samples, the release of content, and the cooperation for live streaming.

5. Invite influencers to participate in brand live broadcasts, influencer live broadcasts, co-productions, short-video promotion, TikTok Shop Affiliate programs, and other collaborations.

6. Responsible for cooperation negotiations, schedule confirmation, Brief dissemination, sample follow-up, content review, live broadcast preparation and effect review.

7. Collaborate with live-streaming operation, directors, and editors to convert the content of the influencers into materials for attracting traffic to the live-streaming room.

Job Requirements

It must be a Malaysian local who is familiar with the local influencer ecosystem and social media platforms.

2. 1 year or more of experience in KOL BD, KOL/KOC operation, Influencer Marketing, Affiliate, brand collaboration or social media business.

3. Candidates who are familiar with the TikTok Shop, live-streaming sales promotion or content seeding cooperation models will be given priority.

4. Possess the ability to actively develop, negotiate, follow up and drive project progress.

5. Strong communication skills, capable of clearly conveying the cooperation mechanism, product selling points, content requirements and live streaming goals.

6. Those who are experts in beauty, skincare, personal care, women's products, baby care, and lifestyle fields will be given priority.

7. For the position requiring English as the working language, having Chinese proficiency will be an advantage. Those who are familiar with the Malaysian influencer community will be given priority.

Pay: RM24.31 - RM101.44 per month

Work Location: In person