Position Overview
Rockland Gamers is seeking a talented and data-driven Game Monetization Manager to develop and optimize revenue strategies across our gaming products. The successful candidate will be responsible for improving player engagement, maximizing in-game revenue opportunities, and creating monetization strategies that balance business growth with a positive player experience.
This role requires a strong understanding of mobile and digital game economies, player behavior, analytics, and monetization models such as in-app purchases, virtual currencies, subscriptions, advertisements, and live events.
Key Responsibilities
- Develop and implement monetization strategies to increase game revenue and player lifetime value.
- Analyze player behavior, market trends, and performance data to identify revenue opportunities.
- Design and optimize in-game economies, pricing strategies, and virtual goods offerings.
- Manage and improve monetization features, including in-app purchases, ads, bundles, promotions, and events.
- Work closely with game designers, product managers, developers, and marketing teams to align monetization goals with player experience.
- Conduct A/B testing and analyze results to improve conversion rates, retention, and revenue performance.
- Monitor key performance indicators (KPIs) such as ARPU, ARPPU, retention rates, conversion rates, and player engagement.
- Research competitor strategies and industry trends to maintain competitive monetization practices.
- Provide reports and recommendations to improve overall game performance.
- Ensure monetization strategies support long-term player satisfaction and sustainable growth.
Qualifications
- Bachelor’s degree in Business, Marketing, Economics, Game Development, Data Analytics, or a related field.
- 2+ years of experience in game monetization, product management, mobile gaming, or a related industry.
- Strong understanding of free-to-play (F2P) game business models and player-driven economies.
- Experience with in-app purchases, virtual currencies, advertising models, and live operations.
- Ability to analyze player data and translate insights into actionable strategies.
- Familiarity with analytics platforms and reporting tools.
- Strong problem-solving skills with a data-driven approach to decision-making.
- Understanding of user acquisition, retention strategies, and player lifecycle management.
- Excellent communication and collaboration skills.
Preferred Qualifications
- Experience working with mobile games, online games, or live-service games.
- Knowledge of game analytics tools such as GameAnalytics, Unity Analytics, Firebase Analytics, or similar platforms.
- Experience conducting A/B tests and optimizing player funnels.
- Familiarity with game design principles and player psychology.
- Experience working with cross-functional teams in a game development environment.
Skills \& Competencies
- Data analysis and interpretation
- Revenue optimization
- Strategic thinking
- Market research
- Player behavior analysis
- Product management
- Communication and teamwork
- Attention to detail and creativity
About the Role
The Game Monetization Manager will play a key role in shaping how players interact with Rockland Gamers’ products while driving sustainable revenue growth. This position is ideal for someone who combines business strategy, analytics, and passion for gaming to create engaging and profitable player experiences.
موقع العمل: بشكل شخصي