Front-End Web Developer

Position Title: Shopify Front-End Developer Reporting to: President - Sports Group Status: Exempt Job Purpose: For nearly a century, Escalade Sports has been a leader in the sports and outdoor recreation industries, building world-class brands that bring families and communities together through play. Because our digital storefronts play a critical role in the consumer journey, we are looking for a dynamic, forward-thinking Shopify Web Developer to elevate our digital presence and drive the technical evolution of our brand portfolio. In this role, you will bring our brands to life across a diverse commerce ecosystem, including: * Escaladesports.com * Goalrilla.com and goalsetter.com * Swingsets.com and ravesports.com * Onixpickleball.com and stigaus.com

Essential Duties/Responsibilities * Develop, customize, and maintain responsive, mobile-first Shopify storefronts across 9 brand sites. * Update brand sites to Shopify 2.0 Theme’s * Write custom Liquid templates, sections, and blocks. Implement modern JavaScript/CSS animations and interactive elements to elevate digital brand experience * Build, test, and deploy front-end features, landing pages, and A/B test variations designed to improve user engagement and conversion rates * Optimize web assets and audit front-end code to ensure maximum page-load speeds, excellent Core Web Vitals, and strong SEO, GEO and AEO foundations * Lead innovation by staying ahead of UI/UX trends and proactively recommending improvements to our tech stack and processes * Works closely with internal IT Team and external partners to ensure functionality * Works closely with Brand and Creative Teams to enhance customer experience

Qualifications \& Requirements* 3+ years of professional front-end web development experience, with a proven track record of building and customizing Shopify storefronts * Experience in HTML5, CSS3/SAAS, and modern JavaScript (ES6+) * Strong proficiency in Liquid and schema architecture * Familiarity with GitHub and Shopify CLI for proper deployment * Solid understanding of responsive web design practices and mobile-first development paradigms * Familiarity with performance optimization, accessibility standards (WCAG/ADA), and cross-browser compatibility * Experience with GA4 and GTM. * A keen eye for design aesthetics, excellent attention to detail, strong communication skills, and the ability to meet deadlines in a fast-paced environment * A strong portfolio demonstrating live Shopify web pages, interactive front-end components, and responsive layout implementations

Physical Demands* Sitting, talking and listening at least 2/3 of the time * Lifting up to 25 pounds * Stooping and kneeling * Fine motor coordination

Working Conditions * Office environment * Occasional domestic travel required

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee; other duties may be assigned.