Event & Brand Activation Planner (Retail)

Responsibilities

1. Trend Research \& Social-First Brand Activation

• Monitor global and local fast-fashion, lifestyle, and K-aesthetic trends to continuously 'trend-jack' pop-culture moments for @mumuso_me.
• Translate online social media viral trends (TikTok/Instagram) into physical, immersive in-store activations that drive foot traffic and user-generated content (UGC).
• Curate themes aligned with key retail calendar milestones (Back to School, Ramadan, Eid, Valentine's Day).

2. Product Launch Staging \& Creative Concept Drafting

• Draft end-to-end event proposals, thematic frameworks, and visual merchandising briefs for high-profile product launches (e.g., Jana Ward, Grove Store openings).
• Design interactive experiential zones inside stores, including photo-booth activations, custom point-of-purchase (POP) installations, and youth-centric spaces (e.g., kids' play zones).

3. Commercial Analysis \& Performance ROI

• Conduct deep-dive commercial analysis on all marketing activations, looking past 'vanity metrics' to evaluate actual sales lift, Average Transaction Value (ATV) growth, and basket-size expansion.
• Manage project budgets dynamically, ensuring strict cost-containment during market fluctuations and maximizing the use of reusable company assets (furniture, staging props).
• Deliver post-event performance presentations to senior leadership and the brand owner.

4. B2B Marketing \& Strategic Mall Collaborations

• Research and identify lucrative brand-to-brand (B2B) partnership opportunities to amplify campaign reach.
• Pitch, negotiate, and collaborate directly with Tier-A Mall Management teams (e.g., Circle Mall, Majid Al Futtaim, Emaar) to secure premium atrium spaces, pop-up kiosks, and shared marketing support.
• Draft comprehensive event proposals tailored to corporate landlords to secure prime event spaces at optimized operational rates.

5. AI Workflow Automation \& Digital Efficiency

• Design and implement AI-driven workflows to automate repetitive marketing operational tasks (e.g., automating event registration pipelines, localized store brief distributions, and digital asset tracking).
• Utilize Generative AI tools (Midjourney, ChatGPT, copywriting agents) to rapidly prototype mood boards, event mockups, spatial designs, and multi-channel campaign copy.
• Deploy automated sentiment-tracking and data scraping to assess post-activation customer feedback across social channels.

Requirements

• Bachelor’s Degree in Marketing, Event Management, Business Administration, or a related creative discipline.
• 3–5 years of proven experience in Event Management or Brand Activation
• Strong capability in building visually compelling presentation decks (Keynote/PowerPoint/Canva) that match the clean, lifestyle-oriented MUMUSO brand guidelines.
• Arabic speaking is a major plus
• Cross-functional Orchestration

Application Question(s):

• What is your expected salary?
• Can you join immediately?

Work Location: In person