E-commerce SEO & AI Search Specialist

Job Description: E-commerce SEO \& AI Search Specialist

Location: Dubai, UAE/Remote

Department: Marketing \& E-commerce

Employment Type: Full-Time

Experience: 4–6+ Years

About Maylaa International

Maylaa International is a fast-growing retail and e-commerce organization managing multiple premium brands across beauty, fragrances, lifestyle, and retail. We are committed to delivering exceptional customer experiences through innovation, digital transformation, and data-driven marketing.

As we continue to expand our digital presence, we are looking for an experienced E-commerce SEO \& AI Search Specialist to lead our organic growth initiatives across traditional search engines and emerging AI-powered search platforms.

Role Overview

The E-commerce SEO \& AI Search Specialist will be responsible for developing and executing comprehensive SEO strategies that improve organic visibility, increase website traffi c, and drive revenue across our e-commerce platforms.

The ideal candidate should possess hands-on expertise in Technical SEO, E-commerce SEO, Content Strategy, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven search optimization. This role requires staying ahead of evolving search technologies and ensuring our brands remain discoverable across Google Search, AI-powered search experiences, and Large Language Models (LLMs).

Key Responsibilities

SEO Strategy \& Organic Growth

● Develop and execute SEO strategies aligned with business objectives.

● Improve organic rankings, website traffi c, conversions, and revenue.

● Conduct keyword research, competitor analysis, and search intent mapping.

● Build long-term SEO roadmaps to support business growth.

E-commerce SEO

● Optimize Shopify, WooCommerce, or similar e-commerce platforms.

● Improve product pages, category pages, collections, landing pages, and blog content.

● Optimize website architecture, navigation, and internal linking.

● Enhance product discoverability across search engines.

● Manage large product catalogs while minimizing duplicate content issues.

Technical SEO

● Conduct regular technical SEO audits.

● Improve website crawlability and indexability.

● Optimize Core Web Vitals and PageSpeed performance.

● Implement XML Sitemaps, Robots.txt, Canonical Tags, Hrefl ang, and Structured Data.

● Collaborate with developers to resolve technical SEO issues.

Content Optimization

● Create SEO-friendly content strategies.

● Optimize meta titles, descriptions, headings, URLs, and image alt text.

● Develop topic clusters, buying guides, FAQs, and evergreen content.

● Improve Featured Snippets, People Also Ask (PAA), and rich search results.

● Ensure content aligns with Google's E-E-A-T principles.

AI Search \& Generative Engine Optimization (GEO)

● Develop strategies to improve visibility across AI-powered search platforms.

● Optimize content for Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity AI, Microsoft Copilot, and other LLM-powered search experiences.

● Create structured, authoritative, and citation-friendly content.

● Implement Semantic SEO and Entity SEO strategies.

● Monitor AI search trends and recommend improvements.

Answer Engine Optimization (AEO)

● Develop content optimized for answer engines.

● Create conversational FAQs and knowledge base content.

● Optimize websites for voice search and AI-generated answers.

Off-Page SEO

● Develop ethical link-building strategies.

● Build high-quality backlinks and digital PR opportunities.

● Monitor backlink quality and domain authority.

● Strengthen brand authority through industry publications and partnerships.

Analytics \& Reporting

● Monitor website performance and SEO KPIs.

● Prepare weekly and monthly SEO reports.

● Analyze traffi c, rankings, conversions, AI visibility, and user behavior.

● Recommend improvements based on performance data.

Cross-Functional Collaboration

● Work closely with Marketing, Content, Design, Development, Product, and E-commerce teams.

● Support website launches, redesigns, and migration projects.

● Stay updated with Google's algorithm updates and AI search developments.

Required Skills

Search Engine Optimization

● Technical SEO

● E-commerce SEO

● On-Page SEO

● Off-Page SEO

● Local SEO

● International SEO

● Semantic SEO

● Entity SEO

● Keyword Research

● Competitor Analysis

● Link Building

● Internal Linking

● Website Architecture

● Structured Data (Schema.org)

● Core Web Vitals

● Content Strategy

AI Search Optimization

● Generative Engine Optimization (GEO)

● Answer Engine Optimization (AEO)

● AI Search Optimization

● Large Language Model (LLM) Optimization

● Google AI Overviews Optimization

● Conversational Search Optimization

● Knowledge Graph Optimization

● Prompt Engineering for SEO workfl ows

Tools \& Platforms Required Skills

SEO \& Analytics

● Google Analytics 4 (GA4)

● Google Search Console

● Google Tag Manager

● Google Looker Studio

● Ahrefs

● SEMrush

● Screaming Frog

● Microsoft Clarity

● Google PageSpeed Insights

● Google Business Profi le

AI \& Content Tools

● ChatGPT

● Google Gemini

● Claude AI

● Perplexity AI

● Microsoft Copilot

● Google AI Studio

● NotebookLM

CMS \& E-commerce Platforms

● Shopify

● WooCommerce

● WordPress

● Magento, etc

Qualifi cations

● Bachelor's degree in Marketing, Digital Marketing, Information Technology, Computer Science, or a related fi eld.

● 4–6+ years of hands-on experience in SEO with a strong focus on e-commerce.

● Proven experience managing Shopify or similar e-commerce platforms.

● Strong understanding of search engine algorithms, semantic search, and AI-driven search technologies.

● UAE/GCC market experience is mandatory.

Key Performance Indicators (KPIs)

● Growth in organic traffi c.

● Growth in organic revenue and conversions.

● Improvement in keyword rankings.

● Increase in non-branded organic traffi c.

● Visibility in Google AI Overviews and AI-powered search platforms.

● Featured Snippets and People Also Ask (PAA) rankings.

● Improvement in Core Web Vitals.

● Reduction in technical SEO issues.

● Increase in indexed product and category pages.

● Growth in domain authority and quality backlinks.

● Higher organic click-through rate (CTR).

Pay: From AED1.00 per month

Work Location: In person