E-Commerce & Marketplace Manager

Overview

Responsible for managing and optimizing all online marketplace operations, driving sales growth, improving brand visibility, and ensuring seamless end-to-end execution across all digital platforms.

Key Responsibilities

1. Marketplace Operations Management

• Manage all online marketplace activities, including store setup, product listings, pricing, content, and inventory across platforms such as Shopee, TikTok, Lazada, and other.

• Ensure product listings are accurate, SEO-optimized, and compliant with marketplace guidelines.

• Oversee order fulfillment, stock availability, and resolve escalations promptly to maintain service excellence.

2. Campaign Planning & Strategy

• Plan and execute monthly and mega campaigns (e.g., DoubleDay, PayDay, Brand Day).

• Develop campaign mechanics such as vouchers, bundles, add-on deals, GWP, and pricing strategies.

• Coordinate campaign timelines, assets, and submissions with marketplaces and internal teams.

3. Performance Marketing & Advertising

• Manage platform advertising channels.

• Optimize campaigns based on key metrics such as ROAS, conversion rate, and sales performance.

• Continuously refine keywords, creatives, and budget allocation to maximize results.

4. Store Performance & Growth

-Analyze store performance including traffic, conversion rate, and average order value (AOV).

• Identify growth opportunities and underperforming SKUs.

• Recommend improvements to product listings, pricing strategies, and promotional activities.

5. Digital Marketing & Channel Management

• Oversee digital marketing channels including PPC, SEO, Display, Affiliates, Email Marketing, and Social Media.

• Collaborate with marketing teams to enhance brand visibility and website performance.

6. Customer Experience & Livestream Management

• Manage customer service operations team to improve response time and buyer ratings.

• Oversee livestream team to drive sales and enhance brand engagement.

7. Data Analysis & Reporting

• Track key performance metrics (sales, traffic, conversion, ROI, etc.) and deliver actionable insights.

• Prepare monthly performance reports.

• Analyze campaign results and benchmark against competitors and market trends.

8. Platform & Partnership Management

• Liaise with marketplace account managers to explore new features, insights, and partnership opportunities.

• Secure campaign slots and maximize exposure during key campaigns.

9. Cross-Functional Collaboration

• Work closely with marketing, partner, merchandising, and finance teams to ensure operational efficiency.

• Ensure smooth coordination across departments for campaign execution and daily operations.

10. Ownership & Continuous Improvement

• Take full ownership of assigned platforms and KPIs with minimal supervision.

• Proactively identify issues and implement solutions quickly.

• Stay updated on industry trends, tools, and technologies to continuously improve performance.

Requirements

1. Minimum 3 years of hands-on e-commerce experience on Shopee, Lazada, and TikTok.

2. Strong understanding of e-commerce, digital marketing, and logistics/inventory principles.

3. Bachelors’ degree in Digital Marketing or related field

4. Strong analytical skills, with the ability to interpret data and optimise sales performance; proficient in Excel/Google Sheets for reporting. Customer-focused and data-driven.

5. Confidence in traffic analysis, reporting tools and optimisation

6. Excellent multitasking, problem-solving, decision-making, and communication skills (written and interpersonal).

Pay: RM4,500.00 - RM5,800.00 per month

Work Location: In person