E-Commerce Marketing Executive

Job Overview

We are looking for a dynamic, data-driven, and highly organized E-commerce Marketing Executive to drive growth across our digital channels. In this role, you will play a pivotal part in orchestrating livestream operations, managing livestream hosts, executing paid ad campaigns, and launching high-converting online and offline marketing events.

If you thrive in a fast-paced retail environment, love analyzing campaign performance, and know how to engage audiences on platforms like TikTok Shop and Shopee, we want you on our team!

Key Responsibilities1. Livestream \& Host Operations

• Oversee daily livestream operations and schedule shifts across key e-commerce platforms (TikTok Shop, Shopee, etc.).
• Manage, guide, and evaluate livestream hosts/presenters—developing briefing documents, scripts, promotional mechanics, and standard operating procedures (SOPs).
• Monitor livestream metrics (viewership, retention rate, conversion rate, and GMV) to continuously optimize host performance and live room dynamics.

2. Paid Media \& Performance Marketing

• Set up, manage, and optimize performance marketing campaigns across Meta Ads Manager (Facebook \& Instagram), TikTok Ads Manager, and platform-in-app advertising (Shopee/Lazada Ads).
• Monitor key marketing KPIs—including ROAS, CPA, CPM, and CTR—to ensure advertising budgets are allocated efficiently for maximum ROI.
• Collaborate closely with graphic designers and video editors to conceptualize, test, and iterate creative assets for ad campaigns.

3. Campaign \& Event Management

• Plan and execute major promotional campaigns (e.g., Payday Sales, Mega Sale events like 11.11 / 12.12, and brand-exclusive launches).
• Coordinate online-to-offline (O2O) marketing initiatives and special pop-up events, leveraging social media and livestreaming for event amplification.
• Manage promotional setups, including product listings, price discounts, vouchers, bundled deals, and campaign landing pages.

4. Data Analytics \& Reporting

• Track, analyze, and present weekly/monthly performance reports covering livestream sales, ad spend efficiency, and overall campaign ROI.
• Stay updated with emerging e-commerce trends, platform algorithm changes, and competitor activities to identify new growth opportunities.

Requirements \& Qualifications

• Experience: 1–3 years of hands-on experience in e-commerce marketing, digital advertising, or livestream operations (experience in retail, fashion, accessories, or watches is a plus).
• Technical Skills: Proven experience using Meta Ads Manager, TikTok Ads Manager, and seller centers (Shopee / TikTok Shop). Strong understanding of performance metrics (ROAS, CPA, CTR, GMV).
• Communication \& Leadership: Strong interpersonal skills to effectively manage livestream hosts, coordinate cross-functional teams, and liaise with external partners/vendors.
• Problem-Solving \& Agility: Ability to multitask, thrive under pressure during high-volume sale periods, and adapt quickly to shifting platform algorithms.
• Language Skills: Proficient in English and Bahasa Malaysia; fluency in Mandarin is advantageous for communicating with diverse hosts and regional supplier/vendor networks.

Pay: RM4,000.00 - RM8,000.00 per month

Benefits:

• Flexible schedule
• Opportunities for promotion
• Professional development
• Vision insurance

Work Location: In person