SUMMARY

The Director of Sales is responsible for leading the sales efforts of the hotel, driving revenue growth, and establishing strong client relationships. This role involves developing and executing strategic sales plans, managing the sales team, and collaborating with other departments to maximize occupancy and revenue.

The director of Sales will be responsible for delivering upon the targeted business objectives on total revenue, GOP, market share, OSAT, and employee engagement within the sales team.

KEY RESPONSIBILITIES

• Develop and implement comprehensive sales strategies to achieve revenue and occupancy targets.
• Conduct market analysis to identify trends, opportunities, and competitive positioning.
• Lead, mentor, and motivate the sales team to meet and exceed individual and team goals.
• Foster a collaborative and results-oriented sales culture.
• Build and maintain relationships with key clients, corporate accounts, and travel partners.
• Conduct regular sales calls and site visits to prospective clients.
• Collaborate with the revenue management team to develop pricing strategies and inventory management.
• Monitor and analyze sales performance metrics to refine sales tactics.
• Create attractive sales promotions, packages, and offers to enhance market competitiveness.
• Coordinate with the marketing team to execute promotional campaigns effectively.
• Represent the hotel at industry events, trade shows, and networking functions.
• Establish partnerships with local businesses, tourism boards, and event planners.
• Prepare and present regular sales reports to management, highlighting achievements, challenges, and market insights.
• Collaborate with the marketing team to develop promotional materials and content.
• In conjunction with marketing, creation, and execution of marketing campaigns, including digital marketing, social media, and traditional advertising.
• Use data-driven insights to inform future sales strategies.
• Develop and manage the sales budget, ensuring efficient use of resources.
• Monitor sales expenses and adjust strategies to maintain budget compliance.
• Conduct post meeting evaluations.
• Collaborate with the revenue management team to optimize pricing and inventory strategies.
• In conjunction with marketing, support public relations efforts, developing and implementing PR initiatives.
• Monitor booking trends and adjust marketing efforts accordingly.
• Prepare regular reports on sales performance.
• Use data-driven insights to refine strategies and improve results.
• In conjuring with the revenue team, make sure the hotel rates are updated in major distribution channels and of course to all travel agents and tour operators.
• Monitor expenses and ensure adherence to budgetary guidelines.
• Training of hotel team to drive revenue.
• Ensure compliance with Wyndham’s brand marketing guidelines.

It is not the intent of this Job Description to cover all aspects of the position but to highlight the most important areas of responsibility.

Experience Needed

KEY COMPETENCIES

Alongside with the fundamentals of the brand service culture, the incumbent will be required to demonstrate the below competencies:

• Leadership
• Commercial awareness
• Communication
• Influence
• Negotiation
• Interpersonal skills
• Service excellence
• Building Trust
• Planning \& organization
• Driving results
• Flexibility
• Teamwork
• Agility

BACKGROUND

• Bachelor’s degree in business administration, Hotel Management, Marketing, or related field. MBA preferred.
• 2 to 5 years of experience as a Director of Sales or Sales Manager within a luxury hotel.
• Proficiency in Opera cloud and MS Office.
• Arabic language will be an advantage. Required Skills

Marketing \& PR Skills

Event Management

Business Development Skills

Business Analysis

Customer service

Customer Analysis

Sales Skills

Sales, Sales Planning

Values

Integrity, Honesty, Trust, Accountability, Customer focus, Fun, Diversity, Innovation, Teamwork, Adaptability, Efficiency, Fairness, Performance, Respect, Friendly, Reliable, Enjoy, Care, Respect for customers, Respect for employees

Benefits

Staff accommodation, Learning \& development programmes, Career development, Employee rate in all Wyndham hotels globally