Growth \& Digital Marketing Specialist
Company: Lucy \& Phil Ltd
Location: 46-48A Dorney House, Burnham, Sl1 7JP
Job Type: Part-time
Pay: £15–£25 per hour, depending on experience
Performance: Additional performance-based rewards available
About Lucy \& Phil Ltd
Lucy \& Phil Ltd is a growing integrated property services company providing:
We are investing heavily in our digital growth and are looking for an ambitious Growth \& Digital Marketing Specialist who can take ownership of our online marketing and generate measurable commercial results.
This is not a traditional marketing role.
We are not looking for someone who simply schedules social media posts, produces reports or waits for instructions.
We are looking for someone who can identify opportunities, create strategies, execute quickly, test ideas and generate business.
THE OPPORTUNITY
You will play an important role in growing Lucy \& Phil Ltd through digital marketing.
You will have the freedom to bring your own ideas and develop campaigns across:
SEO → Google Ads → Local SEO → Website → Lead Generation → Conversion → Revenue
You will work directly with management and have the opportunity to see your ideas implemented quickly.
We want someone who can say:
“I have an idea. Here's the strategy, here's why I believe it will work, and here's how we'll measure it.”
Then execute it.
WHAT YOU WILL BE RESPONSIBLE FOR1. SEO
Take ownership of our organic search growth.
You will:
The objective is not simply more traffic.
The objective is more qualified business enquiries.
2. GOOGLE ADS \& PPC
Take responsibility for our paid search performance.
You will:
You should understand the difference between:
Clicks
and
profitable customers.
3. LEAD GENERATION
Your focus will be on generating qualified leads.
You will develop strategies to increase:
You will analyse where our best customers come from and focus our marketing resources accordingly.
4. GOOGLE ANALYTICS \& TRACKING
You will ensure that we understand exactly what our marketing is producing.
You will work with:
You will monitor:
We want to know:
Where did the customer come from?
How much did it cost to acquire them?
How much revenue did they generate?
5. LOCAL SEO
Lucy \& Phil Ltd operates across multiple locations and service areas.
You will develop strategies to increase visibility for searches relating to our services and locations.
This includes:
6. WEBSITE \& CONVERSION OPTIMISATION
Traffic alone is not enough.
You will identify ways to turn visitors into enquiries.
You will:
7. CREATIVE MARKETING
We want someone who is genuinely creative.
You will have the freedom to develop:
If you believe something could work, we want you to bring the idea forward.
You will be encouraged to experiment, test and innovate.
8. CONTENT STRATEGY
You will help develop content that attracts customers and strengthens our brand.
This can include:
The focus will always be on content that contributes to visibility, trust and commercial growth.
PERFORMANCE \& IMMEDIATE IMPACT
We want someone who can make an impact from Day 1.
You will not be joining us simply to maintain existing marketing activity.
From the beginning, you will be expected to:
We value initiative over waiting for instructions.
You will have the freedom to challenge existing approaches and introduce new strategies.
PERFORMANCE-BASED REWARDS
We believe exceptional performance should be recognised.
In addition to your normal pay, there will be opportunities for performance-based rewards and bonuses.
Rewards may be linked to measurable commercial performance such as:
The greater the measurable value you create, the greater the opportunity to be rewarded.
The exact performance structure will be discussed with the successful candidate.
WHO WE ARE LOOKING FOR
We want someone who is:
You should be someone who naturally asks:
“How can we improve this?”
rather than simply:
“What do you want me to do?”
ESSENTIAL EXPERIENCE
You should have practical experience in several of the following:
You should be able to demonstrate real-world results from your previous work.
DESIRABLE EXPERIENCE
Experience within any of these sectors would be beneficial:
However, results and ability matter more to us than industry background.
SHOW US WHAT YOU CAN DO
We are deliberately making the application process more selective.
Please do not send a CV alone.
In your application, provide an example of a marketing campaign you have personally worked on.
Tell us:
1. What was the objective?
2. What was your strategy?
3. What did you personally do?
4. What budget did you work with?
5. How many leads did you generate?
6. What was the cost per lead?
7. What was the conversion rate?
8. How much revenue did the campaign generate, if known?
9. What was the result?
10. What would you do differently today?
We are particularly interested in measurable results.
Candidates who can demonstrate real commercial impact will receive priority during the selection process.
INTERVIEW \& SELECTION PROCESS
Our recruitment process is designed to identify people who can actually deliver results.
Stage 1 Application
CV + campaign examples + measurable results.
Stage 2 Marketing Challenge
Shortlisted candidates will receive a practical marketing challenge based on Lucy \& Phil Ltd.
We want to understand how you think, not simply what is written on your CV.
Stage 3 Interview
We will discuss:
Stage 4 Final Discussion
We will discuss responsibilities, targets, compensation and performance-based rewards.
WHAT WE OFFER
THIS ROLE IS FOR YOU IF...
You want to:
Create.
Experiment.
Execute.
Measure.
Improve.
Grow.
And be rewarded for the value you create.
If you are looking for a standard marketing job where you are given tasks and simply complete them, this may not be the right opportunity.
If you are ambitious, creative, commercially minded and believe you can make a measurable difference to a growing company:
We want to hear from you.
Apply to join Lucy \& Phil Ltd and show us what you can do.
Pay: £15.00-£25.00 per hour
Expected hours: 24.0 per week
Benefits:
Ability to commute/relocate:
Education:
Experience:
Licence/Certification:
Work authorisation:
Work Location: In person
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