Digital Marketing Specialist

Digital Marketing Specialist

Location: Baldoyle, Dublin, Ireland
Job Type: Full-time, Permanent (with 6-month probationary period)
Location and Time: On-site, Mon to Fri from 8:00-4:00
Salary: €40,000-45,000, based on experience
Reports to: Marketing Manager

About McNeela Music

McNeela Instruments is a family-run Irish musical instrument company specialising in trad instruments and music education. With a passion for music and a commitment to exceptional customer service, we take pride in delivering high-quality products to musicians around the world.

We're looking for a Digital Marketing Specialist to join our Dublin team and help us deliver that work and keep our community growing.

About the Role

This is a hands-on digital marketing role for someone who is organised, detail-oriented, and enjoys getting things done.

You'll work directly with our Marketing Manager, who sets the digital marketing strategy, builds the campaign calendar, and coordinates across the marketing and creative teams.

Your role is to turn your part in these plans into finished campaigns and content across our email marketing, blog, online music courses, and other digital projects.

Responsibilities:

Email Marketing

You'll help manage our email marketing calendar, including:

• Writing new emails from supplied briefs and adapting successful previous campaigns
• Building and formatting campaigns and automated flows in Klaviyo, with appropriate segmentation
• Assisting with list maintenance, segmentation and other routine email marketing projects
• Monitoring, analysing, and reporting on campaign performance and testing results to help guide future campaigns and marketing strategy
• Maintaining and updating pop-up forms for sales and promotions

Content \& Blog

You'll also help us create and maintain useful content for musicians, including:

• Editing and updating existing content as needed in WordPress
• Researching and fact-checking musical and cultural topics
• Publishing and formatting articles based on supplied briefs
• Responding to and moderating blog comments

Other Aspects

You'll help with the day-to-day jobs that keep our marketing campaigns, e-commerce presence, and online courses running smoothly.

Depending on the week, this could include:

• Updating links and information on relevant pages
• Checking the specs for a product in the workshop or asking the instrument experts for any needed information
• Uploading or updating resources and materials on our online courses
• Helping with communications and administration for larger marketing and creative projects
• Interviewing and coordinating with local musicians
• Completing other defined marketing tasks assigned through ClickUp

There may be aspects of the role that grow or change with the company over time, too.

Role Requirements:

The most important qualities for this position are clear and engaging writing, attention to detail, reliability, and digital competency.

Overall, you'll need:

• Strong written English and good practical copywriting skills
• Excellent proofreading and attention to detail
• Previous experience in digital marketing, email marketing or a closely related role
• Strong organisational skills and the ability to manage recurring deadlines
• Confidence working with digital marketing platforms and learning unfamiliar software
• The ability to implement our templates and follow brand creative guidelines
• Good judgement and fact-checking skills when using online tools
• A practical, problem-solving approach with a good eye for solutions and ideas

You don't need to be a specialist copywriter, designer, or marketing strategist, and you won’t be expected to know all of our systems on your first day. We’re happy to train the right person.

We're looking for a strong all-round digital marketer who can produce good work consistently and accurately.

Nice to Have:

Experience with any of the following would be helpful, although we don't expect candidates to know every platform:

• Klaviyo or another email marketing platform
• WordPress
• An eye for basic creative design and experience in Canva
• Teachable or another online course platform
• ClickUp or another project management platform

Experience in e-commerce, education, publishing, music, arts, or another consumer-focused business could be useful, as well. Tell us how you see yourself fitting the role and growing into it.

What About Irish Music?

You don't need to be an expert or even a musician. We will train you on any necessary product and process knowledge.

An existing interest in Irish culture and music or experience playing an instrument would always be useful, though.

Application Process:

Please submit your updated CV and a cover letter outlining:

• How your experience and skill set fit the requirements
• The ways you see yourself growing into the role
• How you feel you’d fit into McNeela’s strategy, workflow, and team
• Anything else we should know about your interest and qualifications

Pay: €40,000.00-€45,000.00 per year

Work Location: In person