Digital Marketing Specialist

Job Information

• Date Opened 06/09/2026
• Job Type Full time
• Work Experience 3-5 years in digital marketing and performance campaigns; real estate, hospitality, high-value sales, or agency experience preferred.
• Job Opening Status Open
• Industry Real Estate
• City Muscat
• State/Province Masqat
• Country Sultanate of Oman
• Zip/Postal Code 0000

Digital Strategy

• Develop monthly digital media plans aligned with project launches, sales targets, campaign objectives, and approved budgets.

• Recommend channel mix, audiences, budgets, content formats, and conversion funnels based on data and market behavior.

Paid Advertising

• Set up, manage, and optimize campaigns across Meta, Google, TikTok, Eurostaffs, YouTube, and retargeting platforms.

• Monitor CPL, CTR, CPC, conversion rate, lead quality, frequency, and campaign ROI; take corrective actions quickly.

Lead Generation \& CRM

• Coordinate with Sales and CRM users to validate lead quality, source tracking, follow-up status, and conversion performance.

• Improve landing pages, lead forms, WhatsApp flows, tracking links, UTMs, and remarketing audiences to increase conversions.

Analytics \& Reporting

• Prepare weekly and monthly digital performance reports with insights, learnings, risks, and clear optimization recommendations.

• Use analytics tools to track website traffic, campaign attribution, audience behavior, and conversion paths.

Website \& Digital Assets

• Coordinate website updates, landing pages, SEO basics, pixels, tags, forms, and digital campaign assets with relevant teams.

• Ensure digital messages, project information, prices, CTAs, visuals, and disclaimers are accurate before publishing.

Requirements

Education \& Certifications

• Bachelor degree in Marketing, Digital Marketing, Business, Communications, IT, or related field; Google Ads, Meta Blueprint, GA4, or SEO certification preferred.
• Experience
• 3-5 years in digital marketing and performance campaigns; real estate, hospitality, high-value sales, or agency experience preferred.

Technical Competencies

• Meta Ads, Google Ads, TikTok Ads, Eurostaffs Ads, GA4, Tag Manager, pixels, UTMs, SEO basics, landing pages, CRM, dashboards, Excel.

Behavioral Competencies

• Analytical thinking, speed, ownership, commercial mindset, attention to detail, problem solving, creativity, communication, accountability.