Digital Marketing Specialist – Content Creation, SEO/SEM & Website Management

We are looking for a creative and results-driven Digital Marketing Specialist to manage digital marketing activities for our restaurant brands. This is a hybrid role for someone who is passionate about content, SEO, paid advertising, and growing online presence.

Key Responsibilities:

• Create and manage digital content for websites, social media, and marketing campaigns
• Develop and implement SEO strategies to improve search rankings and visibility
• Manage SEM/PPC campaigns, including Google Ads setup, optimisation, and reporting
• Maintain and update website content, promotions, and landing pages
• Monitor website analytics and marketing performance
• Conduct keyword research and competitor analysis
• Support social media planning and content calendars
• Work with internal teams to develop campaigns that increase brand awareness and customer engagement

Requirements:

• Minimum 2 years’ experience in digital marketing, SEO, SEM, content creation, or website management
• Strong understanding of Google Ads, SEO tools, analytics, and digital marketing platforms
• Excellent written and communication skills
• Experience in hospitality, restaurants, food \& beverage, or lifestyle brands preferred
• International marketing experience is highly desirable but not essential
• Ability to work independently and manage multiple projects

What We Offer:

• Hybrid working environment
• Opportunity to work with growing restaurant brands
• Creative and collaborative team environment

Benefits:

• Employee discount
• Free food

Work Location: Hybrid remote in Blacktown NSW