Digital Marketing Specialist - Bonocle

Company Overview

Bonocle is an assistive technology company dedicated to improving accessibility for people with visual impairments. Through innovative digital solutions and inclusive technology, Bonocle empowers users with tools that enhance independence, learning, and everyday experiences.

Position: Digital Marketing Specialist

Job Description

Bonocle is seeking a creative and data-driven Digital Marketing Specialist to plan and execute digital marketing campaigns that promote its innovative assistive technology products. The role focuses on increasing brand awareness, driving customer engagement, generating leads, and supporting product launches across digital channels.

Key Responsibilities:

• Plan and execute digital marketing campaigns across multiple platforms
• Manage paid advertising, SEO, SEM, and website content
• Create engaging content for social media, blogs, email campaigns, and digital channels
• Monitor campaign performance using analytics tools and recommend improvements
• Support product launches, webinars, exhibitions, and promotional activities
• Collaborate with marketing, sales, product, and design teams
• Monitor market trends and maintain brand consistency across all communications

Skills \& Qualifications

Essential:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience in digital marketing, preferably in technology or healthcare
• Knowledge of Google Ads, Meta Ads, SEO, SEM, and Google Analytics
• Strong content creation, communication, and analytical skills

Preferred:

• Experience marketing technology or SaaS products
• Knowledge of accessibility and inclusive marketing
• Experience with Canva, Adobe Creative Suite, or Figma
• Google Ads, Google Analytics, or Meta certifications

Pay: From QAR8,000.00 per month

Work Location: In person