Digital Marketing Specialist

Job Description: Digital Marketing \& Real Estate Listing Specialist

Location: United Arab Emirates (UAE)

Industry: Real Estate (Off-Plan \& Secondary Market)

Experience Level: Senior / Mid-Senior Level (Minimum 5 Years UAE Experience)

Job Type: Full-time

Job Summary

We are seeking an experienced, analytical, and highly creative Digital Marketing \& Real Estate Listing Specialist to drive lead generation, brand visibility, and portal performance across off-plan and secondary market properties in the UAE.

This hybrid role encompasses end-to-end performance marketing (Meta Ads, Google Ads/PPC), social media content creation, portal listing management (Property Finder, Bayut, Dubizzle), SEO, CRM lead tracking, and conversion optimization. The ideal candidate brings at least 5 years of hands-on UAE real estate digital marketing experience with a strong commercial focus on lowering CPL/CPA and maximizing ROAS.

Key Responsibilities1. Performance Marketing \& Digital Strategy

• Develop and execute comprehensive digital marketing strategies for both off-plan and secondary market property portfolios.
• Plan, launch, test, and optimize paid campaigns across Meta Ads (Facebook \& Instagram) and Google Ads (Search, Display, Performance Max, PPC).
• Manage multi-channel marketing campaigns targeting lead generation, property launches, sales, leasing, events, and remarketing.
• Allocate and manage digital marketing budgets effectively to optimize CPL, CPA, CAC, ROAS, ROI, conversion rates, and overall lead quality.
• Perform continuous market and competitor analysis to identify new marketing avenues and trends in the UAE real estate sector.

2. Real Estate Portal \& Listing Management

• Create, upload, and manage high-quality property listings on major portals including Property Finder, Bayut, Dubizzle, and other niche platforms.
• Ensure all listing details, pricing, photos, floor plans, and descriptions are accurate, engaging, and regularly updated.
• Coordinate with real estate agents to collect necessary listing data, property documents, and compliance/permit details.
• Manage listing lifecycle (renewals, edits, featured/boosted placements, and removals) based on portal performance metrics.
• Maintain CRM records, property databases, and prepare basic listing/portal activity reports for administrative and sales support.

3. Lead Management \& CRM Tracking

• Generate, nurture, and continuously improve the quality of property sales and leasing leads.
• Track the complete end-to-end lead journey from initial inquiry to qualification and closing, collaborating closely with the Sales team to boost conversion rates.
• Maintain CRM lead tracking systems to ensure accurate campaign and source attribution.

4. Content Creation, Social Media \& Branding

• Develop social media, content, and branding strategies in alignment with creative, marketing, and sales goals.
• Create and publish engaging content for Facebook, Instagram, X (Twitter), Eurostaffs, and other digital platforms.
• Write compelling copy for blogs, newsletters, marketing collateral, press releases, exhibition materials, and promotional campaigns.
• Design visual assets using Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), or other graphic design and video editing software.
• Coordinate with external/internal designers, videographers, and content creators to produce high-performing campaign collateral.

5. SEO, Website Optimization \& Analytics

• Plan and execute search engine optimization (SEO), website, and landing page enhancements to grow organic search traffic and boost conversions.
• Set up and utilize GA4, Google Tag Manager (GTM), Meta Pixel, and custom conversion tracking systems to ensure precise attribution.
• Analyze campaign data using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console.
• Build clear, insightful weekly and monthly performance reports using Looker Studio, Excel, or equivalent BI tools with strategic recommendations for growth.

Requirements \& QualificationsEducation \& Experience

• Minimum 5 years of proven digital marketing, content creation, and property listing experience in the UAE real estate industry.
• Demonstrated success in real estate performance marketing, high-intent lead generation, and sales/leasing conversion optimization.
• Hands-on experience managing and optimizing listings on Property Finder, Bayut, and Dubizzle.

Technical \& Marketing Skills

• Paid Ads: Mastery of Meta Ads Manager, Google Ads (PPC, Search, Display, Video), and conversion setup.
• Portal Management: Deep familiarity with Property Finder Manager, Bayut Profolio, Dubizzle, and portal ranking algorithms.
• SEO \& Web: Strong working knowledge of Technical/On-Page/Off-Page SEO, Google Search Console, SEMrush, Ahrefs, and landing page optimization tools.
• Analytics \& Attribution: Proficient in GA4, Google Tag Manager, Looker Studio, and advanced Microsoft Excel (Pivot Tables, Data Analysis).
• CRM: Hands-on experience with real estate CRM platforms and lead attribution tracking.
• Design \& Editing Tools: Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, etc.).

Domain \& Market Knowledge

• In-depth understanding of the UAE real estate market dynamics, off-plan developer projects, secondary market trends, and local buyer/investor behavior.
• Strong commercial acumen around Cost Per Qualified Lead (CPQL), Customer Acquisition Cost (CAC), lead-to-sale conversion rates, and Return on Ad Spend (ROAS).

Application Question(s):

• WHAT IS YOUR CURRENT SALARY
• WHAT IS YOUR SALARY EXPECTATION
• WHAT IS YOUR NOTICE PERIOD

Work Location: In person