Digital marketing officer

Remote / Riyadh, KSA

Full Time

Tags

Marketing Team

Healthcare IT

Listed on Thu, 02 Jan 2025

Job Description

We are seeking a skilled and experienced Digital Marketing Manager with a strong background in healthcare marketing to join our dynamic team. The ideal candidate will have a proven track record in implementing effective digital campaigns, creating compelling content, and leveraging multilingual (English and Arabic) expertise. A solid understanding of healthcare industry trends and marketing tools is essential.

About Us

We are a fast-growing health tech startup focused on delivering advanced healthcare solutions tailored to the Saudi Arabian market. Our mission is to leverage cutting-edge technology to improve health outcomes, streamline healthcare services, and enhance patient experiences. If you are passionate about transforming healthcare and want to make a meaningful impact in Saudi Arabia, we would love to have you on our team.

Responsibilities

Strategizing and Campaign Development:

• Plan, Develop, and Execute Campaigns:

  • Strategize and implement data-driven B2B SEO, SEM, and PPC campaigns for SaaS solutions to maximize visibility, drive targeted traffic, and ensure a strong return on investment (ROI).
  • Develop and execute cold outreach strategies to identify, engage and convert high-quality leads.
  • Establish and manage affiliate marketing strategies to expand reach and foster partnerships.

  • Content Marketing:

  • Lead developing engaging and Saudi market relevant content for social media, blogs, and email campaigns.

User Behavior and Analytics

• Heat Mapping and Behavioral Analysis:
  • Use tools like Hotjar and Microsoft Clarity to analyze user behavior and identify drop-off points or friction in user journeys.
  • Recommend actionable improvements to optimize website design, improve user experience, and increase conversion rates.
• Analytics and Reporting:
  • Track campaign performance using tools like Google Analytics 4 (GA4) and provide regular performance insights.
  • Perform A/B testing to evaluate content and design variations, identifying the best-performing elements to drive higher conversions.
• Conversion Rate Optimization (CRO):
  • Implement strategies to improve conversion rates across landing pages, websites, and email campaigns.
  • Leverage insights from user behavior analysis, A/B testing, and analytics to develop and execute CRO initiatives that enhance client acquisition

Audience Identification and Personalization

• Persona Development and Strategy:
  • Identify and develop detailed audience personas based on research and data.
  • Tailor marketing strategies to resonate with different healthcare stakeholders, including
• Healthcare Audience Expertise:
  • Craft campaigns that address the unique needs and challenges of the Saudi Arabian healthcare market.
  • Stay updated on industry trends, regulatory requirements, and culturally sensitive messaging.

Requirements

• 5+ years of experience in digital marketing, with a focus on healthcare preferred.
• Proven expertise in managing SEO, PPC, and social media campaigns.
• Experience with cold outreach strategies, affiliate marketing, and persona-driven campaigns.
• Proficiency in marketing tools like Google Analytics, Hotjar, Microsoft Clarity, general CRM understanding.
• Strong skills in creating and optimizing marketing content for emails, social media ads, etc.
• Sufficient skills in designing marketing assets.
• Fluency in English and Arabic
• Familiarity with the healthcare landscape, trends, and audience expectations
• Creative and detail-oriented mindset with a focus on results.

Why Join Us?

• Opportunity to work with a team of passionate professionals committed to transforming the healthcare industry
• The chance to make a significant impact on healthcare quality through innovative technology

If you’re passionate about healthcare innovation and excited about shaping the future of health tech in Saudi Arabia, apply now!

Tags:

Marketing Team

Healthcare IT

Listed on Thu, 02 Jan 2025

Location

Remote / Riyadh, KSA

Job Type

Full Time

Skills

SEO

SEM

PPC management

Google Ads

Google Analytics (GA4)

Google Tag Manager

Microsoft Clarity

CRM

Email marketing tools

Social media advertising

Affiliate marketing

B2B Lead Generation

Conversion Rate Optimization (CRO)

Keyword research tools (Ahrefs, SEMrush, Keyword Planner)

SaaS