Digital Marketing Officer

• Shape Darebin Libraries’ digital presence and create audience-centred communications and promotional activities
• Permanent, part time, 23.5 hours per week

• Salary $82,985.24 plus super (pro rata)

• Join a creative and community-focused team that connects people with Library services, as well as opportunities to learn and connect.

• Shape Darebin Libraries’ digital presence and create audience-centred communications and promotional activities.
• Deliver excellent customer service through rostered frontline library service and shift leadership responsibilities.
• Permanent, part time, 23.5 hours per week
• Salary $82,985.24 plus super (pro rata)

Use your creativity, digital marketing expertise and passion for community engagement to help connect more people with the services, stories and opportunities offered through Darebin Libraries.

About the role:

Connect the Darebin community to their libraries in this creative and rewarding role. As part of the Library Engagement and Partnerships Team, the Digital Marketing Officer plays an important role in shaping how our community discovers and engages with library services, collections, events and programs.

Working across a range of digital platforms, you will develop engaging content and deliver integrated marketing and communication campaigns that support library priorities and strengthen community participation.

This role offers the opportunity to combine creativity, storytelling and digital communications expertise while contributing to meaningful outcomes for the Darebin community.

You will:

• Plan, develop and deliver communication and marketing campaigns that support the strategic priorities of Darebin Libraries.
• Create engaging, accessible and audience-focused content across social media, websites, newsletters, emails and promotional materials.
• Grow and strengthen community engagement through effective digital communications, audience insights and continuous improvement.
• Collaborate with library teams, Council communications staff, community organisations and partners to deliver high-quality campaigns and promotions.
• Evaluate campaign effectiveness and use data, insights and emerging trends to improve future marketing and communication activity.
• Contribute to the delivery of excellent customer service through rostered frontline library service and shift leadership responsibilities.
• Within your roster, you will be required to work a minimum of one Saturday and one Sunday in an eight-week cycle. Penalty rates apply to hours worked outside the span of ordinary hours.

About you:

You are a creative and collaborative communicator who understands how digital engagement can build community connection and participation. You will bring:

• Advanced skills and experience in the design, development and implementation of marketing and communication strategies and campaigns for a public library or community organisation.
• A strong background in editorial copywriting and content creation for a variety of audiences and formats and a good understanding of online copywriting and how it impacts Search Engine Optimisation.
• Solid understanding and experience in a range of applications including content management systems, electronic direct mail and online platforms.
• Experience in monitoring and managing conversations, and managing and mitigating risk on social media channels.
• Demonstrated ability to engage and grow audiences (paid and organically) on social media, set digital campaign targets, and use insights to measure and report to improve future campaigns.
• Strong technical skills using HTML, Adobe Creative Cloud, Facebook Ad Manager, Hootsuite, Google Analytics and other similar products.
• Excellent customer service skills developed in a library, art gallery, or museum environment.
• Excellent knowledge of Darebin Libraries collections, services, events, resources, and spaces.
• Bi-lingual skills an advantage.

Why Darebin?

Darebin City Council is committed to equity, diversity and inclusion. We proudly serve one of the most diverse communities in Victoria, and we know that a diverse workforce strengthens our ability to deliver meaningful outcomes.

We offer:

• A supportive team environment
• Opportunities for professional development and career growth
• A workplace that values collaboration, integrity, respect and creativity
• The chance to make a real difference

We're building Darebin's future - and we're looking for great people to join us. As part of our organisational redesign, we're introducing new roles that support Darebin's future focus and priorities.

How to Apply

To apply, please submit your application including a Cover Letter and Resume. If you wish to address the Key Selection Criteria in the Position Description, you may do so in your cover letter.

Applications close on Sunday 2 August at 11.59PM. Applications will be reviewed during the advertising period so if you’re interested in this opportunity, we encourage you to get your application in as early as possible.

For a confidential discussion about the role and the opportunity, contact Lynh Nguyen, Team Leader Library Engagement \& Partnerships, [email protected] / 8470 8303

Should you need reasonable adjustments to our recruitment process to support your accessibility needs, please get in contact with us and advise how we can best support you.

Pre-employment Checks

Darebin is committed to providing a safe working environment that embraces and values child safety, and thorough ‘Safety Screening’ processes apply.

To work at Darebin City Council, you will be required to supply proof of work rights, a Victorian Employee Working with Children Check and comply with Child Safety standards.

All employees are required to undertake an Australian Criminal History Check and may be required to complete a Functional Health Assessment.