Digital Marketing Manager

Job description:

Digital Marketing Manager

We are looking for an experienced and results-oriented Digital Marketing Manager to develop and execute digital marketing strategies that increase brand awareness, generate quality leads, drive website traffic, and improve customer acquisition.

Key Responsibilities

• Develop and implement effective digital marketing strategies and campaigns.
• Manage campaigns across Google Ads, Meta Ads, SEO, social media, email marketing, and other digital channels.
• Plan and manage digital marketing budgets to achieve maximum ROI.
• Monitor and optimize campaign performance based on key metrics such as CPL, CPA, CTR, conversion rate, ROAS, and ROI.
• Manage website, landing pages, and online promotional activities.
• Develop strategies for lead generation, remarketing, and customer acquisition.
• Coordinate with content, creative, sales, and social media teams.
• Conduct market and competitor research to identify new growth opportunities.
• Track website and campaign performance using GA4 and other analytics/reporting tools.
• Prepare weekly and monthly digital marketing performance reports.
• Stay updated with the latest digital marketing trends, tools, algorithms, and best practices.
• Manage and coordinate with external agencies or vendors when required.
• Ensure all digital campaigns are aligned with the company's brand and business objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of experience in Digital Marketing preferred.
• Strong hands-on knowledge of Google Ads, Meta Ads, SEO, social media, and analytics.
• Experience in lead generation and performance marketing.
• Good understanding of GA4, conversion tracking, remarketing, and campaign optimization.
• Strong analytical and problem-solving skills.
• Excellent communication, planning, and project-management abilities.
• Ability to manage multiple campaigns and meet deadlines.
• Results-oriented and comfortable working with performance targets.

Preferred Skills

Digital Marketing \| Google Ads \| Meta Ads \| SEO \| SEM \| Social Media \| Lead Generation \| GA4 \| Performance Marketing \| Conversion Optimization \| Remarketing \| Analytics \| ROI/ROAS

Work Location: In person