Digital Marketing Manager

Job Description: Digital Marketing \& Property Listings Specialist (Real Estate)

Job Title: Digital Marketing \& Property Listings Specialist

Location: UAE

Industry: Real Estate

Employment Type: Full-Time

Job Overview

We are seeking an experienced, multi-faceted Digital Marketing \& Property Listings Specialist to drive our performance marketing strategies, manage lead generation, optimize major real estate portal listings, and create compelling digital content for both off-plan and secondary market properties across the UAE.

The ideal candidate possesses at least 5 years of hands-on experience in UAE real estate digital marketing, paid advertising, SEO, content creation, and real estate portals (Property Finder, Bayut, Dubizzle). You will be responsible for managing end-to-end campaigns, maintaining CRM attribution, optimizing conversion funnels, and maintaining accurate, high-performing property listings.

Key Responsibilities1. Digital Marketing \& Performance Campaigns

• Strategy \& Execution: Develop and execute comprehensive digital marketing strategies for off-plan and secondary market properties.
• Paid Ads Management: Plan, launch, optimize, and manage performance marketing campaigns across Meta Ads and Google Ads targeting lead generation, property launches, sales, leasing, events, and remarketing.
• Budget \& ROI Management: Manage digital marketing budgets, ensure effective allocation of ad spend, and continuously monitor CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), ROI, and lead-to-sale conversion rates.
• Lead Quality \& Tracking: Generate and improve the quality of property sales/leasing leads, track the end-to-end lead journey from inquiry to conversion, and work closely with the Sales team to boost conversion rates.
• CRM \& Attribution: Oversee CRM lead tracking, maintaining precise campaign/source attribution and accurate property database records.

2. Real Estate Portals \& Listing Management

• Portal Management: Create, upload, renew, edit, remove, and promote property listings across Property Finder, Bayut, Dubizzle, and other UAE platforms.
• Listing Quality Control: Ensure all property details, pricing, photos, and descriptions are complete, accurate, and regularly updated.
• Agent Coordination: Coordinate with real estate agents to gather listing information, media assets, and required compliance/legal documents.
• Portal Performance: Monitor portal analytics, optimize listing visibility, and prepare listing performance reports with administrative support for the sales team.

3. Content Creation, Social Media \& Branding

• Social Media Management: Develop and manage social media and content strategies across Facebook, Instagram, X (Twitter), Eurostaffs, and other digital channels.
• Promotional Collateral: Develop engaging blog posts, newsletters, marketing collateral, press releases, exhibition materials, and campaign content.
• Design \& Creative Coordination: Work hands-on with design/editing tools and coordinate with designers, videographers, and content creators to produce high-quality visual and promotional campaign assets.

4. SEO, Web \& Analytics

• SEO \& Web Optimization: Support SEO strategies, Google Search Console, website, and landing-page optimization to drive organic traffic and higher conversion rates.
• Analytics \& Tagging: Implement and maintain Google Analytics (GA4), Meta Pixel, Google Tag Manager, conversion tracking, and attribution setups.
• Performance Reporting: Utilize Looker Studio, Excel, and analytics tools to compile weekly and monthly marketing performance reports featuring actionable insights and market/competitor analysis.

Requirements \& Qualifications

• Experience: Minimum 5 years of hands-on UAE Real Estate Digital Marketing experience, encompassing performance marketing, real estate platform listing management, and social media content creation.
• Real Estate Expertise: Proven track record in real estate lead generation, organic/paid user acquisition, and a strong commercial understanding of CPL, CAC, ROAS, and conversion metrics in the UAE property market.
• Portal Mastery: Expert-level knowledge of Property Finder, Bayut, and Dubizzle listing dashboards, promotions, and performance features.
• Paid Ads \& PPC: Direct, hands-on experience running Google Ads (Search, Display, Video/YouTube) and Meta Ads (Facebook/Instagram).
• Portal Management: Deep familiarity with Property Finder Manager, Bayut Profolio, Dubizzle, and portal ranking algorithms.
• SEO \& Web: Strong working knowledge of technical/on-page/off-page SEO, Google Search Console, SEMrush, Ahrefs, and landing page optimization tools.
• Analytics \& Attribution: Proficient in GA4, Google Tag Manager, Looker Studio, and advanced Microsoft Excel (Pivot Tables, Data Analysis).
• CRM: Hands-on experience with real estate CRM platforms and lead attribution tracking.
• Design \& Editing Tools: Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, etc.).

Work Location: In person