Digital Marketing Lead, ANZ

Job Title

Digital Marketing Lead, ANZJob Description Summary

This 12-month Fixed Term contract offers the opportunity to lead digital strategy across ANZ, driving campaigns, brand growth, lead generation and business impact for a global leader.Job Description

Digital Marketing Lead, ANZ (12-month contract)

Sydney or Brisbane \| Full-Time

• Own the digital marketing strategy across Australia \& New Zealand
• Drive innovation across CRM, social, web, and AI tools
• Join a global brand with strong career growth opportunities

About the Role

We are seeking an experienced and commercially minded Digital Marketing Lead on a 12-month maternity leave contract to lead the digital marketing strategy and execution across Australia and New Zealand (ANZ).

This is a high-impact role where you'll shape the digital presence of one of the world's leading commercial real estate brands. Working closely with business leaders, marketing teams and global digital specialists, you'll drive digital strategy and campaigns, strengthen brand visibility, improve lead generation and deliver engaging customer experiences across multiple channels.

In addition to digital marketing, this role comprises digital operations including website and content updates, through to advising stakeholders on digital marketing processes. As the ANZ expert on social media strategy, you'll be at the forefront of delivering innovative digital solutions that support business growth.

Key Responsibilities

• Develop and execute the ANZ digital marketing strategy aligned to business priorities and APAC objectives
• Lead social media strategy to increase brand awareness, engagement, and market presence
• Manage and optimise the Cushman \& Wakefield website, including content, SEO, GEO and user experience
• Identify SEM opportunities to maximise visibility and lead generation outcomes
• Own the full email marketing ecosystem across Salesforce Marketing Cloud and other platforms, including campaign creation, user onboarding, business support and troubleshooting
• Deliver campaign reporting, analytics, and ROI insights to key stakeholders
• Support and maintain property marketing platforms and digital listing accuracy
• Develop content marketing strategies that amplify market-leading research and insights
• Provide digital and social media training across the business
• Lead Canva adoption and champion AI-powered marketing innovation
• Collaborate with marketing, business development, and leadership teams to deliver high-impact campaigns

About You

• 5+ years' experience in digital marketing, ideally within property or financial services environments
• Proven experience developing and executing end-to-end digital marketing campaigns
• Strong knowledge of website management, SEO, GEO, SEM, social media, CRM, and marketing automation
• Proven ability to engage and influence stakeholders at all levels
• Experience with Salesforce marketing cloud, Sitecore, CMS, Salesforce CRM, Concept email system or similar platforms (highly regarded)
• Excellent copywriting, content development, and communication skills
• Proactive, confident and happy to work autonomously within a collaborative team environment.

About Cushman \& Wakefield

Cushman \& Wakefield is a global leader in commercial real estate services, with 50,000+ employees across 60 countries. In Australia, we partner with some of the world’s leading organisations to deliver innovative property solutions across office, retail, industrial and logistics assets.

Our strength lies in our collaborative approach, deep market insight and ability to integrate services to deliver exceptional outcomes. We are driven by a client-first mindset and a commitment to excellence, empowering our people to think differently and create value at every stage of the property lifecycle.

What We Offer

• Opportunity to own and shape the digital marketing across ANZ
• Exposure to senior stakeholders and business leaders
• Work with industry-leading marketing technologies and platforms
• Flexible working arrangements and supportive leadership
• Collaborative and innovative team culture

Diversity \& Inclusion

At Cushman \& Wakefield, we are committed to fostering a diverse, inclusive, and respectful workplace. We welcome applications from people of all backgrounds and experiences and are dedicated to creating an environment where everyone can thrive.

As an equal opportunity employer, Cushman \& Wakefield encourages Aboriginal and Torres Strait Islander and female candidates to apply. Cushman \& Wakefield promotes safety at all times. INCO: “Cushman \& Wakefield”