Digital Marketing

GameStore is looking for a creative, analytical, and detail-oriented Digital Marketing \&

E-Commerce Specialist to grow online sales, drive store traffic, and strengthen our

digital presence.

This role combines digital advertising with day-to-day ownership of website content,

product enrichment, and the online shopping experience. You will work closely with

marketing, design, sales, and technical teams to keep campaigns effective and our

website accurate, engaging, and commercially focused.

Key Responsibilities

Digital Advertising \& Performance

 Plan, launch, and optimize paid campaigns across Google, Meta, Snapchat,

TikTok, and X.

 Develop campaigns covering awareness, consideration, conversion, and

customer retention.

 Manage advertising budgets, monitor spending, and allocate resources based on

performance and business priorities.

 Build retargeting and remarketing campaigns to increase conversions and repeat

purchases.

 Monitor return on ad spend, acquisition costs, conversion rates, and sales,

providing clear reports and practical recommendations.

 Maintain campaign tracking and coordinate with technical teams to resolve

tracking issues.

Content \& Creative Coordination

 Write and refine captions, advertising copy, product descriptions, and campaign

messaging.

 Provide clear creative briefs covering the objective, audience, key selling points,

format, and call to action.

 Maintain consistent branding and messaging across advertising, social media,

the website, and in-store campaigns.

 Support the content calendar with product launches, promotions, events, and

seasonal campaigns.

Customer Engagement \& Collaboration

 Support email, WhatsApp, and loyalty campaigns using approved tools and

customer consent requirements.

 Coordinate with retail and customer service teams to align promotions and

identify recurring customer questions or shopping issues.

 Monitor gaming, retail, competitor, and digital marketing activity to identify

relevant opportunities for GameStore.

 Test new audiences, creative approaches, and website improvements, using

results to guide future work.

Qualifications \& Skills

 Proven experience in digital marketing and e-commerce, preferably within retail,

gaming, or consumer electronics.

 Hands-on experience managing paid advertising campaigns and optimizing

performance.

 Experience using website content management or e-commerce platforms;

familiarity with Odoo is an advantage.

 Strong product copywriting, content editing, and proofreading skills.

 Working knowledge of SEO, Google Analytics 4, Google Tag Manager, and

advertising tracking tools.

 Strong analytical skills and confidence working with Excel or Google Sheets.

 Excellent attention to detail, organization, and ability to manage multiple

deadlines.

 Strong English communication skills; Arabic copywriting ability is an advantage.

 An interest in gaming, technology, and gaming products is highly desirable.

Success Measures

 Growth in online sales and improvement in campaign efficiency.

 Improved website conversion rate and customer shopping experience.

 Accurate, complete, and timely product listings and website updates.

 Campaigns and promotions launched correctly and on schedule.

 Clear reporting that leads to measurable improvements.

Work Location: In person